Comments on: PhokatCopy – Discounted Print outs for College Students (Advertising Supported)

By: Rakesh

Rakesh — Mon, 24 Jan 2011 05:04:26 +0000

Completely agree with the costing part Choks .. and personally speaking .. its kind of difficult to convince the advertisors .. However .. just for the sake of argument ….
1. the advertisors have a niche market
2. Cost per person is high , but the absolute amount is too low for that calculation ..
3. Most important argument , this is especially good for local businesses .. ( although there website shows that companies like Dell are also in … ) , for example a newly opened restaurant or coffee shop or even a pizza delivery shop nearby , .. such businesses rely only on word of mouth as advertising in google may not be most effective ( although cheap) , TV /Radio is unaffordable ..

having said that .. if they are doing good … then i think the credit goes to there sales team .. everything else has a strong economic incentive to refuse ..

By: Sheel

Sheel — Tue, 27 Jul 2010 16:24:22 +0000

hi…
i got this info from other website afaqs(dot).com

By: sachin jejani

sachin jejani — Mon, 26 Jul 2010 14:41:37 +0000

Hey sheel from where you got all this information anyways !?

By: sachin jejani

sachin jejani — Mon, 26 Jul 2010 14:39:33 +0000

Wow.. well but curious how he is planning to do it in the large scale as than only it will be of any use to the advertiser..

By: Sheel

Sheel — Mon, 17 May 2010 18:09:36 +0000

Hi Mansi,
I have already explained the total costing in the above message as information provided by the Phokatcopy.

By: mannsiagrawal

mannsiagrawal — Mon, 17 May 2010 14:54:32 +0000

i would love to understand the way the total costing is worked out , Choks.

By: Choks

Choks — Wed, 14 Apr 2010 20:12:45 +0000

As per Harsh Narang (Founder):
The photocopier has to pay around Rs 120 for 500 sheets; but PhokatCopy delivers the sheets — pre-printed on one side with advertisements — at the rate of Rs 20 for 500 sheets.

PhokatCopy, in turn, charges Rs 625 for 500 sheets from the advertisers for distributing these sheets. The printed ad pages are also supplied by the advertisers.

So, for every 500 sheets, PhokatCopy gets around Rs 645; of this, it has to give out goodies worth Rs 250 to the end user. Thus, it earns around Rs 325 per 500 sheets. Since it claims to exhaust around 6 lakh sheets a month, its monthly income turns out to be Rs 4 lakh.

[b]Now,
the cost is Rs 1.25 per page, so for every 20 sheets it comes to Rs. 25 per person for one time photocopying.
Now thats quite expensive for advertiser.
So if a student does some 100 sheets, then the cost comes to Rs. 125 per student… now thats very expensive for advertiser. what if student goes for more than 200 at one go…
Also its going to be on back page and not a high quality full colour display ad like in newspaper or a magazine.[/b]

By: Satya

Satya — Sat, 27 Feb 2010 04:23:17 +0000

for every 20 sheets, a pin card, accumulate points and then redeem.
Much hassle for a cup of coffee?
Naah!
Just a good point for Ad. think of something else.

By: Avinash Ahuja

Avinash Ahuja — Tue, 10 Nov 2009 07:33:08 +0000

good idea indeed.

By: Neytri

Neytri — Mon, 09 Nov 2009 10:47:18 +0000

Does having Advertising in the revenue model means easy money??

By: Ashu

Ashu — Sun, 08 Nov 2009 08:31:27 +0000

good idea ! i can assure you , e-books, a 100% shift is still a long way for every student . instead , you should source the raw material your self , i.e: the printing paper , and work out an arrangment with various vendors .Also , you can have advertisments on the sheets the print out are being taken out on .
The idea is fantastic , but you need to be a little more dynamic , and study various permutations and combinations .
This can be huge if pursued properly. all the best ! for any further suggestions you can write in to me at : aashuagrawal@in.com

By: kris

kris — Fri, 30 Oct 2009 02:47:01 +0000

Kesava. I got a “”startup”" idea for you. Free toilet paper with ads on them. You and this phokatcopy dude can share business leads. I won’t be surprised if you are already pitching this idea to VCs. I hope you have the required intellect, education and experience. Nothing less than a phd from MIT will do. Good luck.

By: Kesava

Kesava — Thu, 29 Oct 2009 11:44:47 +0000

Atleast he got into IIT, u moron! So, you keep beating drums all your life …. dhakkan! If you don’t get what is ‘dhakkan’, then google it ‘dhakkan’.

By: Kesava

Kesava — Thu, 29 Oct 2009 11:42:40 +0000

Aei Phokatchand! Tune kuch kiya hain kya kabhi life mein? Phokat mein inki le raha hain, Phokatchand

By: Vatsala

Vatsala — Wed, 28 Oct 2009 22:45:39 +0000

AMAZING IDEA!

1. PhokatCopy targets the ever elusive youth market that pretty much every advertiser is wanting a meaty piece of (youngistan, anyone?)
2. It makes a daily burden (photocopying notes is going to continue to be a tradition for years to come – no one brings e-books/laptops to lectures just yet) cheaper and gives the kids talktime – which is what they want!
3. It’s innovative and a completely new medium. With all the talk of blue sky marketing – what could be a better example?
4. It’s viral!

Kudos to Mr PhokatCopy!

By: kris

kris — Wed, 28 Oct 2009 03:47:49 +0000

IIT Delhi,

Final year student,

Masters in Mathematics

and Computing

comes up with …..

Drum Roll Please!

“Phokatcopy”.

What an anticlimax !!!!!!!!!!!!!

By: ArpitNext

ArpitNext — Tue, 27 Oct 2009 21:03:00 +0000

I got an opportunity to meet these guys at barcamp Delhi. Unfortunately, this idea seems to be purely crap. Guys, you are too late – students are moving to e-books …. and you are focusing on the stone age xerox.

By: kiran

kiran — Tue, 27 Oct 2009 15:06:48 +0000

Just like facebook also started in college campus and was in implementation around colleges for years before public appearance…phokatcopy can also do the magic.
Go on boys…create history.

By: Ram Kishore

Ram Kishore — Tue, 27 Oct 2009 09:14:07 +0000

useless crap…

By: John Samuel

John Samuel — Tue, 27 Oct 2009 08:54:18 +0000

Quite a creative idea.

By: naman

naman — Tue, 27 Oct 2009 06:55:28 +0000

They subsidize through ads on the back side. But there is no back side in most cases. Students ask for photocopy on both the sides of the paper as that is cheaper.

A watermark ad could have been better. Where they just supply ad watermarked paper to the photocopy shops.

Anyways, this will surely be viral.
Wish you luck guys!!!