Orkut goes for a Facelift – Do you care?

October 29, 2009
By sinha

Orkut has launched a new interface that promises faster browsing (moved to GWT) and a better user experience.

Couple of improvements include:

  • Neat Interface (better typography)
  • All of your activity stream in one page
  • Lesser number of page hops – e,g, you can chat, watch videos, and browse and search within your full friends and communities lists without ever having to open a new page (details)

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The newer version is still not available for general public and you need to request an invite here (will you really do that?)

Have a look at this ‘awesome’ video




Are you still on Orkut? When do you plan to move to Facebook or Twitter?

Regarding the invite for new UI, there could only be two reasons why Orkut is going the invite route.

a) The team still believes that Orkut has ‘oomph’ factor (and they are grossly wrong), or

b) The team is just not confident of the data/interface migration and is still testing the launch.

What’s your take.

Recommended Read: Watch out Orkut – PM Manmohan Singh is on Facebook (and so are other celebrities)

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               About the author - Ashish Sinha is a Startup Mentor/Product Strategy Coach, and the founder/chief editor of pluGGd.in. He has launched/managed couple of products (consumer as well as enterprise) in US and India, and now consults with startups/small businesses on their product/media strategy. He can be reached at: ashish (at) pluGGd.in [+91 98452 06443]

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15 Responses to “ Orkut goes for a Facelift – Do you care? ”

  1. Marshall Kirkpatrick on October 29, 2009 at 9:48 pm

    I think that video is just about the most charming thing I’ve seen all month!

    • Ashish on October 29, 2009 at 10:07 pm

      it kinda shows how clueless Orkut team is..

      • Hosana on November 22, 2009 at 1:07 am

        I greatly appreciate the hard work the Orkut team made to give all of us a better ”NEW ORKUT VERSION” I love it !! I am number # 1 fan of Orkut !!!

  2. sean on October 29, 2009 at 10:49 pm

    If not for goog accnt integration, I would have stopped using orkut long time back..dont even remember when i used it last..

    they are losing out on the ‘influencers’ – so expect the impact a few months/years from now.

    • Uttam Pegu on October 30, 2009 at 1:17 pm

      I agree! I stopped using Orkut long time back too!

  3. SAJITHA on October 29, 2009 at 11:01 pm

    But You will be wrong. Just wait and see how fast the official neworkut community go bigger!

  4. Chirag Gupta on October 29, 2009 at 11:10 pm

    That has to be the worst intro video I’ve seen in months. Or wait, forever.

  5. Amy on October 29, 2009 at 11:34 pm

    It’s good for fake profiles.

  6. Prabodh on October 29, 2009 at 11:44 pm

    Just shows the signs that Orkut is going to die soon…
    and Invitation thing..huh..it needs to be the other way..Orkut has to send requests people to change their UI…

  7. Shashi on October 30, 2009 at 3:05 am

    This is probably the last attempt by Orkut to regain some lost territory.
    The last attempt.

    Overall, I dont understand why they need to have invites. The whole campaign is so….. so…. WANNABE.. When Facebook was testing FB lite then they simply made some of us testers. Now That’s attitude!

    still, given the huge number of registered profiles from India Orkut cannot be dismissed. The change might just get the old users to come back to Orkut.

  8. [...] the video go get yourself checked, but again do leave a comment, this time abusing me. [orkut via pluggd.in] Random woiksSony develops wireless power transfer systemAndroid Source Code now [...]

  9. Sridhar (open2save.com) on October 30, 2009 at 5:08 pm

    Interesting they decided to use an Indian character …

    I guess 50% of their market is Indian and the rest are Poppies.

  10. Abhishek Jain on October 30, 2009 at 5:38 pm

    Hey contray to other people above I loved the funny part of video.
    But for sure Google decision to make everything invite based is an idiotic step!

  11. Dheeraj on October 31, 2009 at 8:08 am

    That video is so gay.

  12. r4 card on November 7, 2009 at 12:20 pm

    Hi,
    I am currently using orkut and facebook i always choose orkut as my regular usage..
    Because orkut was really nice social site and this article giving me info about orkut so i really like it..

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