SheepStop – Online Marketplace for Tee Designers
There are quite a few startups placing big bets on tee designs/custom gifting market and the latest to join the race is SheepStop.
SheepStop is Pune based firm that is building a community of designers and tee lovers.
At SheepStop, the most popular design (chosen by the SheepStop community) is printed every week. The designer is entitled to a cash prize of Rs. 2500 + royalty for every design sold online. 
In order to keep the users engaged, SheepStop has an interesting concept of ‘Casino’ – members place bets on their favorite designs, every week, and the design which garners maximum bets gets printed. Members get double the amount they placed on the winning design as reward points which they can redeem while shopping at SheepStop.
Like I mentioned in my earlier coverage of Scopial, this domain is too fragmented and hence, scope for few more players (and while I am writing this, couple of players in this space are going through tough ride).
What’s your take on Online Tee space? Are we seeing too many players doing the same thing?
About the author - Ashish Sinha is a Startup Mentor/Product Strategy Coach, and the founder/chief editor of pluGGd.in.
He has launched/managed couple of products (consumer as well as enterprise) in US and India, and now consults with startups/small businesses on their product/media strategy. He can be reached at: ashish (at) pluGGd.in [+91 98452 06443]
The website looks pretty professional. Wonder how large their team is. One question to the founders would be how do they plan to differentiate and make a name for themselves in this (somewhat) crowded marketplace?
The logo looks so similar to threadless.com – is that a coincidence or what? (and taglines too – ‘nude no more’ vs. ’stop covering up’).
@arpit I am one of the founders of SheepStop, glad that you liked the first looks. As you rightly pointed out the idea for crowd-sourcing has been around here for a while, so the question comes down to execution. Also the market potential is enormous, and the marketplace can accommodate several players. We at SheepStop have focused on the minutest of details and will continue to sure that there is enough to keep both the designer as well as the customer engaged. And even tough we have substantial perceptible differences as compared to the other players, the main differentiation we feel would be in the level of service and the great shopping experience people would have at SheepStop!
@apu no denying threadless has been an inspiration to us, but the logo similarity is completely coincidental
Looks like a Threadless Clone
Yes, there a few players in this space. Two days ago, a company was featured on TV – they are into printing a design (chosen by a user or uploaded by a user) on a t-shirt (various designs are provided on the UI), mugs, key chains and so on. They showed the Impress technology used and their lab as well.
But still, I cannot forget the spider-man I printed on a white t-shirt and wearing it before seeing the Spiderman movie, first day first show
. That too “few years ago”!