http://www.TaxTime.in

The founders are CAs and CPAs from US.

kartik

You mentioned that people have shown a preference for offline filing. This is not surprising, to say the least. However, has there been an increase in the number of people opting for online filing this year vs. the previous year?

Regards,
Jason

Agree with you that it gives some level of predictability. However, in my humble opinion the risk of that peak is experiencing the same dynamic like when the floodgates open or when a dam gets breached. If consumer preference remains at doing this offline, can you imagine doing 100K+ returns in less than 5 days. That is a lot of temp staff, training, QC, facilities rental, computer rental, document transfers of hard copies in one week. The complexity could be challenging, and not least because what if one builds all this capacity but customers end up getting distributed across other service providers because they had been advertising earlier in the season.

KV

We did not advertise much. Hard to justify that kind of spend when the margins are so low (Rs 99 per return doesn’t leave much room to spend on a fancy online or offline campaign). However, we used a mixture of flyers, some hoardings and some digital campaigns. Very hard to measure which of these had a direct impact on bringing business in.

Kartik

Too bad your company was late in giving you your Form 16. Our experience, to generalize grossly, is that most companies are a little late out of the blocks to give out Form 16s. Hopefully, digital signatures, digitization of these forms and better internal processes through automation of payroll etc. will help speed things up in the coming years.

Kartik

And your willingness to share these behaviors is also commendable.
Thanks

I filed tax returns online in the last week of June only because my Form16 was handed over to me that late.

Thanks a bunch!