Dhingana – Social Networking for the Musical Soul
Dhingana is a social platform around entertainment with music as it’s backbone – i.e. social network built around the musical context.
Dhingana has a set of cool features that increases stickiness to the product, for e.g. one can create a smartlist of songs and share with friends (look at this party time collection), create/share musical greetings, and most importantly, 360widget, which enables one to embed songs/smartlist to one’s site/blog/iGoogle page.
Dhingana, though looks like inspired from imeem has very neatly implemented the features ‘and the site is already seen around 500 blogs using their widgets.
Here is a quick QnA with Dhingana team – on their revenue model and licensing related issues:
Q: MingleBox had some issues regarding user-generated playlists (read this discussion) on the license bought from soundbuzz. What about Dhingana?
A: We have secured licenses for streaming Indian music. Our licenses does not cover song downloading at this point.
Q:How do you plan to monetize the service?
A: Though we have a few interesting revenue models planned for the future, as of now, it is Internet Advertising. We offer CPM based advertising inventory as well as ‘Exclusive Sponsors’ ads for advertisers.
Dhingana’s streaming is quite good and the site, apart from Bollywood music, also offers regional music (tamil,marathi, punjabi ).
Dhingana is a good example of product packaging and enabling users to have fun with a tool (for e.g. I liked their mgreeting concept); and I do suggest the team to build a FB and Orkut apps asap.
What’s your take? Do you find the name sticky?
Share your opinion.
If you have a musical soul, I recommend these posts: Destinations for Indian Musicians, Destinations for upcoming artists to promote music
tags: dhingana
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Related posts:
- Listen to Music Right from your Gmail account – Dhingana launches Gmail and iGoogle Widgets
- @Startup updates: Dhingana wins best OpenSocial App Award, Jivox’s new Version..and more
- Phulki – Meta Aggregator of Indian Music Sites
- Guitarati – Play Musical Games Online
- Cyworld: Unique social networking revenue model
About the author - Ashish Sinha is a Startup Mentor/Product Strategy Coach, and the founder/chief editor of pluGGd.in.
He has launched/managed couple of products (consumer as well as enterprise) in US and India, and now consults with startups/small businesses on their product/media strategy. He can be reached at: ashish (at) pluGGd.in [+91 98452 06443]
you are right – a lot of dhingana seems to be inspired from imeem – but we do need a local player here – all because of music license?
I love Dhingana & have been using it for more then a year now. I love my musical profile on Dhingana and the fact that I can discover a lot of new music through my friends.
I don’t agree that it is inspired from imeem though as Dhingana also includes News, e-greetings (mGreetings) and Games. In addition the photos, news and videos on Dhingana are diggable which allows the community to build the community as they grow.
My 2 cents!
Raj
Does anyone know if they are self-funded or got funding?
[...] of these sites have a web 1.0 feel (except dhingana) and the inbuilt navigation makes it really difficult to wade through songs (entire usability sucks [...]