Google India has conducted a market study on online behavior of car buyers and has interesting data to share
- Every third car buyer in the country’s top cities start their search on the web
- 4 out of every 10 new car buyers and three in every 10 used car buyers use the internet to do their initial research before making the purchase.
- New car buyers take an average of 9.8 days from researching to making the final purchase,
- Used car buyers make up their mind faster, in 7.7 days on an average.
The study, as per ET, covered more than 1,000 people in the 18-55 age bracket with annual household income in excess of Rs 6 lakh in eight top cities in the country.
Another report by Google India: Online sales accounts for 18% of total financial products sales in India
Nice agreeable statistics, but a sample set of just 1000 is too small to arrive at proper conclusions !
Thr is significant reason to believe that a higher percentage of people accesses internet before buying car/house etc. 40% is too low a figure.