Indian advertising Industry set to rise – no signs of vertical ad networks
The Indian advertising industry is expected to grow 61% by 2010 (with advertising spend climbing to Rs. 36,731 crore) [source]
As per report by ZenithOptiMedia, “..expect advertising expenditure in India to increase from 0.50% of the gross domestic product (GDP) to 0.53% over the next three years,”
Worldwide, the ad industry is expected to grow 6.7% to reach $61 bn and Internet advertising is expected to surpass magazine advertising; and the upswing will be triggered by quadrennial events like Olympics,US elections and Euro 2008.
As far as Indian market is concerned:
- Internet advertising contributes only 1.8 % of the country’s total advertising spend.
- Internet medium is set to witness 150 per cent growth in 2008.
For every hundred rupees spent by advertisers, Rs 91 is spent on television and the print media while the outdoor media accounts for Rs 5. The rest is divided between cinema, radio and the Internet. (the Indian entertainment industry, too is expected to grow by CAGR of 18% to reach Rs. 1 trillion numbers by 2011).
Though these numbers may sound great (and most of the times theoretical), what is really important and worth noticing is the rise of ad networks by newspapers/magazines worldwide (after all they are the ones who have a strong relationship with local advertisers as well as readers) which are essentially competing with ad networks from Google/Yahoo/MSN and online companies.
Case in point – Forbes has launched Forbes Audience Network and is reaching out bloggers and related community. Others like CNet and Reuters are following the suite.
Will we witness the same in India? i.e., say Times of India’s Ad Network?
What’s your take?
tags: advertising
-
Related posts:
- Ozone Media Launches Women Centric Ad Channel [Understanding Vertical Ad Networks Model]
- Advertising Market in India: TV and Radio to grow faster than the Print
- Demystifying Online Advertising Network Business – Strategy, Indian Opportunity..and More
- Indian Media Industry – Print and TV Grows, Internet sulks
- Bluetooth advertising: the new mobile advertising model for Indian market
About the author - Ashish Sinha is a Startup Mentor/Product Strategy Coach, and the founder/chief editor of pluGGd.in.
He has launched/managed couple of products (consumer as well as enterprise) in US and India, and now consults with startups/small businesses on their product/media strategy. He can be reached at: ashish (at) pluGGd.in [+91 98452 06443]
Hi Ashish,
This link also talks about WSJ online ad network…
hello it is test. WinRAR provides the full RAR and ZIP file support, can decompress CAB, GZIP, ACE and other archive formats.
cdwpqwbcfxbpfzttqnyapdqmuearuycnbzkhello
That’s true Internet advertising only comprise of as little as 1.8%, but the way it is growing is fabulous. TV and print are here for long decades and internet has been active only for last couple of years,but very soon it will reach to a significant mark..