India tops the online advertising clickfraud chart!
ClickForensic has released industry pay-per-click/PPC fraud figures and here are a few interesting insights:
- The 2007 industry average click fraud rate grew by 15 percent over the industry average click fraud rate for 2006.
- Nearly one out of every three clicks on a Google or Yahoo ad is fraudulent.
ClickForensic has also published a heatmap showing the stats of countries involved in clickfraud (red=high, green = low).
India tops the chart (4.3%), while Germany (3.9%) and South Korea (3.7%) follow. [via TC]
Now you know the money behind “Work from home/Got a PC and Internet connection? Earn Rs. 1,000 /day!” blah blah..kind of ads.
India also tops the list of spammy countries.
Well..
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- Congested Telecom Operators in India: Airtel tops the chart
- Internet Connectivity Across the World vs India [Report]
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About the author - Ashish Sinha is a Startup Mentor/Product Strategy Coach, and the founder/chief editor of pluGGd.in.
He has launched/managed couple of products (consumer as well as enterprise) in US and India, and now consults with startups/small businesses on their product/media strategy. He can be reached at: ashish (at) pluGGd.in [+91 98452 06443]
I think this is why we see low CPC and eCPM on sites with Indian content. The question is, what can legit Indian Publishers and Ad networks do about it? Google needs to get rid of this problem as soon as this can. It is a problem for the advertisers as well as gives bad PR.
I’m just wondering, how come there is so much bad news this week
I hope next one would be better…
India is on top of world for all wrong reasons
How does the study define a Fraudlent Click ?
Check out this site, Rupya.com, fully optimized for Google with almost no content. The webmaster inserts a pop-up which appears directly above Google Ad. When someone tries to dismiss it, they accidentally click on Google Ad.
Another site is Moneycontrol.com. Ads are embedded like Landmines… this is why click-fraud [if clicks don't get converted, advertisers call it fraud
]
@Sun – Moneycontrol site is just too awful. I guess they are trying to contextualize the content around the ads!
Same with Rupya!
-Ashsih
[...] Related: India tops the spamming planet as well as clickfraud universe. [...]
Ashish i visited the Click Forensic site and there seems to be a lot of discrepancy between the information there and your post.
Click Forensic shows India to be in the medium risk category while you have shown it in high risk category.
Also as per Click Forensic, Monaco has the highest rate of click fraud…not India
@Roy: Have a look at the 2007 data: http://www.clickforensics.com/press-releases/industry-click-fraud-rate-climbs-01-31-08.asp
this is the data that has been used for this post (yrly data more reliable than qtrly)
Ashish
[...] Related: Software Piracy goes up by 20%, India registers a decline.., India tops the online advertising clickfraud chart! [...]
That’s really disgusting hoping it ‘ll get better soon