Nokia enters Dual SIM Phone Market with C2 – is looking for *1100* Magic?

Nokia C2 Dual Sim Phone

Nokia C2 Dual Sim Phone

Nokia has finally entered the dual SIM phone market with the announcement of C2.

The Nokia C2 can keep both SIM cards active; meaning calls and text messages can come to either number while the phone is on. The first SIM card on the Nokia C2 sits underneath the battery. The second SIM card is ‘hot-swappable’, a feature unique to Nokia, meaning it can be removed and inserted when the phone is on.

The phone is designed for emerging markets and is integrated with Nokia Life Tools service (for information on healthcare, agriculture, education and entertainment) as well as Ovi Mail.

Why Dual SIM? Why now?

Nokia is losing market share to local companies like Micromax, Karbonn (and ofcourse, BlackCherries of the world) and devices like C2 will probably help them regain the lost market share.

Priced at EURO 45 (i.e. INR 2520) before tax and subsidies, the phone will be launched in Q4, 2010 and apart from basic features (like FM radio/1000 entries for Address Books), the claimed battery life of up to 16.5 days and support for up to 32GB microSD card seems to make it a worthwhile wait.

Rural India

Nokia’s biggest value proposition for Rural India is the Life Tools service and even though Micromax(s) of the world imitate the design, add *zing* features like touch and sell at 50% of Nokia’s price, do you think life tools integration can help Nokia bring back the lost market?

All one knows is that Nokia needs another *1100* story in India. Desperately.

As companies like Micromax, Karbonn continue to expand, Nokia will face stiff competition from companies who sell *stylish/good looking* phones than feature phones.

Maybe the rural segment too is looking for something more than feature phone!

What’s your opinion?

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  • comment(s) on Nokia enters Dual SIM Phone Market with C2 – is looking for *1100* Magic?

    26 Responses to Nokia enters Dual SIM Phone Market with C2 – is looking for *1100* Magic?

    1. Sai Pothuri says:

      Dual Sim in the sense GSM + GSM or GSM + CDMA ?

      Sai Pothuri

    2. Akash says:

      I carry a primary phone(currently n70 and soon HTC Desire) and along with it a secondary one (w200i).

      Whether it interests the rural areas or not, I’m surely going to give away my W200i, and use this as my spare phone along with my primary.

      A feature packed phone with 32gb mem card support for 2500 is ultra-cheap. With minimal but required feature set, it’s surely value for money.

      I’ll give it a heads up for it’s 3.5mm audio jack. Only hope they can be connected to PC without their Nokia PC suite and show themselves up as a storage device. That’ll be easier to connect it with Linux PCs.

      I heard that there are 2 variants and one would feature a VGA camera too.

      P.S: I don’t think it’ll have bluetooth hardware. It’s only 2500 :P

      • Akash says:

        And I hope it’s compatible with the bicycle charger kit. That’ll enable people in rural areas with less dependent power supply to charge their phones easily. A better innovation would have been bullock cart charging kit or just a charging kit that’ll hook up with any wheel (Pottery? :P )

    3. Vinay says:

      Well, brand nokia might help it regain the lost market share, but till the time local players offer phones with more or less same features and at half the price of Nokia phones, it will be very hard for Nokia to succeed in rural market.

      A bit of price correction is required to sustain in rural market.

    4. vasu says:

      I need to know when it is available in india

    5. unaami says:

      The main feature what Nokia offering is Both the sims are active at the same time i mean If I am calling from SIM1, at the same time if some one call me on SIM2 phone shows call waiting while in all china made including Micromax, Max etc mobiles if one sim is engaged in call other sim will remain not reachable to caller.And of course its hot swappable sim feature is above all and regarding basic features like Mp3 bluetooth memory card support it is not less than any china phone.And above all no one can beat the quality of Nokia Mobiles

    6. Prashant says:

      GSM+GSM is better deal with nokia
      so,the good featured phone will launch it’s take up market

    7. sahil says:

      its not make gfive down ….not a powerfull cell phone it is!!!!!!bilkul he fudu va eeh mobile

    8. Pingback: Nokia enters Dual SIM Phone Market with C2 – is looking for *1100 … | Nokia & Sony Ericsson Blog

    9. Pingback: Moblie Biz | IndiaSocial: Social Media, Digital News, Case studies, Marketing Insights

    10. v.krishna reedy says:

      how much c2 cell price

    11. rassu says:

      nokia ne bahut der kar di hai dual sim market mein aane mein, abhi sirf kaha hai Q4 mein launch hoga tab tak mere jaise nokia lover apne sahas kho denge , ab to trple sim aa rahe hai, nokia apni market kho degi, ise turant aana hoga

    12. fasil says:

      pls let me know when this model C2 is available in markets?

    13. vinay rai says:

      it is a very good phone for every people . when will launch these mobile in market?

    14. Lokesh says:

      nokia k dual sim phone market me kab takavailable hoge????

    15. abhi says:

      plz……………….bata do kab tak C2 indian mkt me aa jayega…………………

    16. sharad says:

      Can I get nokia C2 CDMA+GSM In Delhi and where?

    17. Pingback: Nokia enters Dual sim Phone Segment With Nokia C2 | Indulge in Technology