PubMatic is a new service that helps web site publishers run the highest paying ads from top ad networks.What is it? How does it work?
To put it simple, PubMatic is a bridge between your site and the ad network (like Google adsense, Yahoo publishing network etc), and helps you to maximize your revenue from the online ads.
It’s pretty simple to use:
- Enter your Google adsense/YPN account credentials
- Create ‘ad tags’ – which are basically ad codes (like the way you have for adsense)
- Embed the ad tag in your site; and there you go.
- PubMatic’s optimization algorithm will deliver relevant CTR ads to your site
How does it work? Why use PubMatic?
PubMatic uses sophisticated analytics and real time connections to all of the leading ad networks to determine the optimum ad style for you (size, color, text/banner/video format, etc.) and the optimum ad network for you to use.
Unlike any other ad network, you don’t have to auction your ad space and be involved extensively (I stopped using adbrite since I found it really painful to use) . PubMatic’s algorithm will help you maximize your revenue earning by optimizing the CTR (click through rate), layout etc.
For publishers PubMatic helps you auction your ad inventory to the major networks you work with already, optimize your contextual creative and ad formats to optimize your click-thru rates.
The alpha release is limited to first 100 users (register now) and PubMatic covers just the basic ad optimization only (i.e. ad colors).
PubMatic has also rolled out cool Y! widget to track your daily earnings too. I look forward to using this tool. Will share my detailed review after few weeks.
By the way, PubMatic comes from the house of Komli (very recently received funding from Helion ventures and DFJ).
tags: pubmatic
Ashish,
Thanks for your post and thanks for trying out PubMatic. We look forward to getting your feedback and helping you increase your revenues! Do contact me with any questions.
Thanks,
Amar Goel
PubMatic
Dude
Thanks for this. I tried PubMatic..though I havent seen any major revenue change so far), what I really like is it’s cleaner interface..
Any idea how many days does it take for PubMatic to get the optimization algo work?
Raj,
Thanks for trying out PubMatic. You should have gotten an email when you signed up describing some of the optimization time works. How much your revenue increases depends on a few things such as how much traffic you are getting and how many networks you are connected to. The auction should help drive increases in your eCPM quickly if you have multiple networks competing. For the text network color optimization this should take 1-3 weeks to kick in, again variance depends on traffic as we want to gather a large enough sample of data before we start making conclusions.
Will this service remain free or chargeable later? I strongly see a need for this service (as long as they improve CTR and deliver high CTR ads).
What’s their revenue model?
Andrew,
Right now we are focused on making sure we provide value to publishers and ad networks. We are exploring multiple revenue models. Let us know if you have any feedback or when you would be comfortable paying.
Amar,
Couple of questions.
1) Is the PayMatic service available to Global sites or is it just restricted to India Related sites.
2) Does it support the new Refferal ads by Google (Pay per Action).
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I have recently tried pubmatic, still i cannot conclude the results as its only two days that i am using it. I dont know how much difference of revenue it can make to me. I will surely post the differences when ever i see a significant difference.
@analogstuff: It takes a while to actually notice the diff. in earnings. If your blog doesn’t get high traffic, chances are you may not see any significant differences..
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