News Roundup: HT City:Desimartini, NetworkPlay:Airtel, Idea: Zac
Networkplay, the ad network funded by Goosefish Media and Capital18 has partnered with Airtel for DTH monetization, via CPM based advertising.
Quite a logical move for advertising network to foray into DTH space, as even online players have taken DTH route for distribution.
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HT City and Desimartini Content Integration
DesiMartini(acquired by HT Media), has launched an integrated service with HT City (HT’s Entertainment and Lifestyle supplement), “Celeb and the City” – celeb column written by the top celebrities in India like Priyanka Chopra and Akshay Kumar and “Page 3” –the exclusive column capturing the parties of the who’s who of the city. (more)
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Idea Launches Zac, Virtual Character
He is young, cool, smart & stylish, forever on his mobile phone just like any other youngster of his age; health conscious, he loves to walk when he talks on the phone – meet ‘Zac’ – IDEA Cellular’s new virtual character who is set to make his presence felt amongst the large online youth community. ‘Zac’ is available on www.walkwhenyoutalk.in, where he is waiting for people to make him fitter and healthier by giving him a 7-day fitness regime (more).
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About the author - Ashish Sinha is a Startup Mentor/Product Strategy Coach, and the founder/chief editor of pluGGd.in.
He has launched/managed couple of products (consumer as well as enterprise) in US and India, and now consults with startups/small businesses on their product/media strategy. He can be reached at: ashish (at) pluGGd.in [+91 98452 06443]
zac, well, its look like pick from WakeUpSID movie
Desimartini is still around
? Been some time since HT made another “under 10 million” acquisition.
desimartini is bullshit… they don’t even know how to use web 2.0.
[...] but were not able to give our reviews as we could not download the application … News Roundup: HT City:Desimartini, NetworkPlay:Airtel, Idea: ZacBarada: Hi Ashish, Is there any list of… neel: get the bhuvan download from here [...]