My Name is Khan Launched Music on iTunes before the Store Release

Bollywood is going digital and while one of the Khans played the YouTube card (3 Idiots to be released on YouTube – Winds of Change? Or PR Exercise?), SRK’s My Name is Khan’s music was launched in iTunes three days before the store launch.

The strategy behind iTunes launch is simple – make the music available to online world, where piracy is rampant.

My Name is Khan Movie Poster

My Name is Khan Movie

Songs are priced at $0.99 each and the music is now available for streaming and download across all the countries where iTunes is present.

What’s your take on My Name..’s iTunes strategy?

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  • comment(s) on My Name is Khan Launched Music on iTunes before the Store Release

    3 Responses to My Name is Khan Launched Music on iTunes before the Store Release

    1. lavina says:

      Watch the exclusive international trailer of Shahrukh Khan & Kajol’s forthcoming movie “My Name is Khan”
      http://www.youtube.com/watch?v=MDkARnVxpHQ

    2. kimaya says:

      Hey guys,
      Watch the video of the hit song “Sajda” from the movie My Name is Khan. Shah Rukh khan and Kajol look so good together in the video!
      http://www.youtube.com/watch?v=ujIR9bYIGeE

    3. pooja says:

      ya in the song both of them have come really very good