Comments on: Smartphones users contribute 30% to WAP Ad Impressions [Admob] http://www.pluggd.in/mobile/wap-traffic-smartphones-india-4025/ We Heart Startups! Fri, 19 Mar 2010 19:13:20 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Mrutyunjay http://www.pluggd.in/mobile/wap-traffic-smartphones-india-4025/comment-page-1/#comment-107624 Mrutyunjay Tue, 21 Apr 2009 08:46:10 +0000 http://www.pluggd.in/mobile/wap-traffic-smartphones-india-4025/#comment-107624 What is the implication for an advertiser, ad agency of knowing how many impressions served on which handset and which OS... I guess, what matters is: - "Who saw it?" - "What is the profile of these people?" - "How did the advertisers targeted their Target Audience through mobile?" Suppose I am a SUV advertiser and my TA definition is 35 yrs+ in age, Primarily Male, From SEC A HH, Sr. Executives/Businessmen by Occupation, Monthly MHI is at least Rs. 2.5lakh, essentially from Top 10 Cities in India... Now where will I find them? I mean with which operators? Now even if from some source (if at all there is one) I came to know that Vodafone has them the most in Delhi (one of my target cities), "how does Vodafone helps me reach them?" Can some one reply? What is the implication for an advertiser, ad agency of knowing how many impressions served on which handset and which OS…

I guess, what matters is:
- “Who saw it?”
- “What is the profile of these people?”
- “How did the advertisers targeted their Target Audience through mobile?”

Suppose I am a SUV advertiser and my TA definition is 35 yrs+ in age, Primarily Male, From SEC A HH, Sr. Executives/Businessmen by Occupation, Monthly MHI is at least Rs. 2.5lakh, essentially from Top 10 Cities in India…

Now where will I find them? I mean with which operators? Now even if from some source (if at all there is one) I came to know that Vodafone has them the most in Delhi (one of my target cities), “how does Vodafone helps me reach them?”

Can some one reply?

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