Smartphones users contribute 30% to WAP Ad Impressions [Admob]
Admob served 488mn impressions from India (Feb 2009 data) and here are some interesting numbers from their Feb 2009 data
- Nokia leads the device market (62.2%), followed by Sony (12.5%), Samsung (3.3%), Motoral (2.3%) and Others @ 19.6% (i.e unclassified impressions)
- Nokia 3110c rules the handset model followed by N70
- Smartphones cater to 30.2% ads served on Admob network (Nokia again leads with staggering 93% share, followed by ‘Unclassified devices (3%), Motorala (2%), and Apple (i.e. iphone @ 1%).
- As far as OS is concerned, Symbian rules the chart (95%), followed by Windows Mobile (2%), iPhone (2%), and Linux (1%).
- iPhone’s share stands at 1% – not bad, considering that Only 4,000 3G iPhone were sold in India?
- Overall, India registered an increase of 7.5% in the traffic. (download the report)
What’s your take on these numbers? Some folks (from the trenches) tell me that porn sites rule the visited portals (Mobile Phone usage of Indians – Flirting, Porn) and that’s where ad networks are able to monetize.
Also see:
What is the implication for an advertiser, ad agency of knowing how many impressions served on which handset and which OS…
I guess, what matters is:
- “Who saw it?”
- “What is the profile of these people?”
- “How did the advertisers targeted their Target Audience through mobile?”
Suppose I am a SUV advertiser and my TA definition is 35 yrs+ in age, Primarily Male, From SEC A HH, Sr. Executives/Businessmen by Occupation, Monthly MHI is at least Rs. 2.5lakh, essentially from Top 10 Cities in India…
Now where will I find them? I mean with which operators? Now even if from some source (if at all there is one) I came to know that Vodafone has them the most in Delhi (one of my target cities), “how does Vodafone helps me reach them?”
Can some one reply?