Comments on: Royal Challengers and Bluetooth advertising http://www.pluggd.in/mobile/royal-challengers-and-bluetooth-advertising-1733/ We Heart Startups! Fri, 10 Feb 2012 14:53:02 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: ram http://www.pluggd.in/mobile/royal-challengers-and-bluetooth-advertising-1733/comment-page-1/#comment-82527 ram Thu, 26 Jun 2008 18:37:03 +0000 http://www.pluggd.in/2008/06/royal-challengers-and-bluetooth-advertising#comment-82527 REsponses are mentioned in the article itself. Looks exchiting.. REsponses are mentioned in the article itself. Looks exchiting..

]]> By: Lucky Rock http://www.pluggd.in/mobile/royal-challengers-and-bluetooth-advertising-1733/comment-page-1/#comment-82408 Lucky Rock Mon, 23 Jun 2008 22:00:54 +0000 http://www.pluggd.in/2008/06/royal-challengers-and-bluetooth-advertising#comment-82408 Sounds like the campaign was highly successful, considering they deliver nearly 2.5 million messages. Typical response rates are 30-50%, with a recent Adidas campaign in Shanghai achieving 80% success. I'm not worried about malicious attacks, yet. Sounds like the campaign was highly successful, considering they deliver nearly 2.5 million messages. Typical response rates are 30-50%, with a recent Adidas campaign in Shanghai achieving 80% success.

I’m not worried about malicious attacks, yet.

]]> By: Local Search + BlueTooth – More Powerful than LBS? |Technology and Business Startups in India http://www.pluggd.in/mobile/royal-challengers-and-bluetooth-advertising-1733/comment-page-1/#comment-82237 Local Search + BlueTooth – More Powerful than LBS? |Technology and Business Startups in India Wed, 18 Jun 2008 12:15:40 +0000 http://www.pluggd.in/2008/06/royal-challengers-and-bluetooth-advertising#comment-82237 [...] I last covered the bluetooth story of IPL’s Royal Challenger team, few things came out [...] [...] I last covered the bluetooth story of IPL’s Royal Challenger team, few things came out [...]

]]> By: Sumedh http://www.pluggd.in/mobile/royal-challengers-and-bluetooth-advertising-1733/comment-page-1/#comment-82153 Sumedh Mon, 16 Jun 2008 08:21:30 +0000 http://www.pluggd.in/2008/06/royal-challengers-and-bluetooth-advertising#comment-82153 The important question is, how was the response to this campaign?...of course they won't disclose it officially... The important question is, how was the response to this campaign?…of course they won’t disclose it officially…

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