By sinha on 1, July, 2008 | Channel: mobile

Only 5% Readers will pay 18K+ for an iPhone in India

Started a poll yesterday and within 1 day, 135 readers took the poll and here are the results:iphone price india survey

  • Only 5% are willing to pay between 18K-22K (we call them tushan-ies)
  • 40% are dreamers – they still believe that they can get an iPhone for less than 10K.
  • Majority of readers, i.e. 55% will pay somewhere between 10K-18K.

The above data is of utmost importance to operators (we get lot of hits from airtel and vodafone email inboxes), since

  • pluGGd.in readers are tech savvy dudes (and dudettes) and constitute the ‘innovator/early adopter’ segment.
  • the majority of users will go for 10K-18K price range, and that means early bird offer, or a credit hook might just work.

And if you are the kind who thinks iPhone doesn’t faces a demand challenge (i.e.’since everybody is talking about it, they will also buy the phone’ syndrome), you are quite wrong.

Pressure on Indian operators

Both Bharati and Vodafone have announced pre-registration of iPhone – the price pressure for them will not come from Nokia or HTC, but from the gray market – the original iPhone was available for 20K, so there is no reason why they should price the new one (which is twice as fast, half the price) for more than 20K, even though all the calculations favor 20K+ price.

Interesting problem to solve? Right?

Read: iPhone price in India

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    • comment(s) on Only 5% Readers will pay 18K+ for an iPhone in India

    8 Responses to Only 5% Readers will pay 18K+ for an iPhone in India

    1. Shashi says:
      July 1, 2008 at 5:41 PM

      Even if you take a conservative 2% of entire mobile users in India, who are willing to shell out 20k for iPhone, that still comes to 5-freaking-millions!

      Reply
    2. Nikhil Pahwa says:
      July 1, 2008 at 6:02 PM

      I wonder how people would have responded if you’d asked them whether they would pay Rs. 500, Rs. 250 or Rs. 100 for the iPhone.

      Reply
    3. Malapati Raja Sekhar says:
      July 18, 2008 at 9:17 AM

      iPhone can be booked through Airtel and Vodafone websites. Can you guess the reason for doing it? It is not just to know about potential customers but to get the initial price point depending on the demand for the device!

      Thanks,
      Raja

      Reply
    4. Lokajit says:
      August 12, 2008 at 3:02 PM

      Apple iphone Price in India is given in the TimesOfIndia site as below:

      8 GB – Rs. 31000/- (Without Plan charge)
      16 GB – Rs. 37000/- (Without Plan charge)

      Read the link is for further detail:
      http://infotech.indiatimes.com/articleshow/3356155.cms

      Reply

    5. Pingback: iPhone @ Rs. 31K?..Comparison with HTC Touch Diamond |Technology and Business Startups in India

    6. Didar singh says:
      July 27, 2010 at 11:40 PM

      I NEED TO BUY A IPHONE SO PLSS HELP ME AND CALL ME ON THIS NUMBER

      Reply