Nokia wants your used Handsets
Nokia has announced ‘Take Back’ program and is encouraging mobile phone users to dispose their used handsets (any brand) and accessories such as charges and handsets, regardless of the brand, at any of the recycling bins set up across Nokia Priority Dealers and Nokia Care Centers.
Image via Wikipedia
Nokia conducted a survey (across 13 countries) on awareness of recycled handsets and found out that only 17% of Indian users are aware of the fact that handsets can be recycled.
As per Nokia, 100% of the materials in the phones can be recovered and used to make new products or generate energy. Since Nokia is the first company to launch a campaign like this, expect some more action from their competitors (especially Samsung) targeted towards the replacement market.
Handset Replacement Market
Currently, the replacement market in India is ~55% (Delhi ~60%) and by 2010, India’s handset replacement market is expected to reach 70%.
So essentially, there is big money in this market and apart from CSR (Corp. Social Responsibility), companies might want to clear off (exchange/discounts) their inventory using such campaigns.
Just because handsets follow Moore’s law, do you really think that consumers will give away their used phones for free?
What’s your opinion?
How many used handsets do you have? Are you comfortable giving it away for nothing in return?
Qn to Nokia: What about Green Phones?
Nokia’s Remade, a flip phone cell uses recycled cans, plastic bottles, and car tires and up to 60 percent of the metal in its available handsets comes from recycled materials. How about launching something similar for the Indian market (in 2009?)
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Related posts:
- Nokia’s TakeBack Program – 60,000 Mobile Waste Collected in 45 days!
- iPhone in India: Nokia Worried? Plans Internet Service in Low Cost Handsets
- @Telecom Roundup: Bharti Telesoft is now Comviva Technologies, HCL Nokia Partnership
- Mobile Phone Market – Nokia Dominates GSM Market, LG Leads CDMA
- Mobile Handset Market Share – Nokia leads, Samsung overtakes Motorola
About the author - Ashish Sinha is a Startup Mentor/Product Strategy Coach, and the founder/chief editor of pluGGd.in.
He has launched/managed couple of products (consumer as well as enterprise) in US and India, and now consults with startups/small businesses on their product/media strategy. He can be reached at: ashish (at) pluGGd.in [+91 98452 06443]
Hi, is there any market of used handset of Nokia. I lost my N73 mobile during travel. I have all other accessories as charger, headset, data cable. Can I get any info on this. My budget is 3500/ max. Please convey any information if you have any idea.
Best place is ebay
this is an incentive driven consumer market ! people would sell used handsets to the local kabari-wala but would never give it for free!What would nokia do with the used handsets anyway.
If it plans a reuse then better give the consumer a share of the pie.
for free ???
yes, i have nokia handsets, 1100 and 2100.
why would i give them for free..well if they have give two take one free offer then i would reconsider my decision
Motorola India also has a similar scheme where you can drop your old Motorola phones and accessories at their repair outlets for recycling, but it’s kinda defunct because nobody wants to give away their phones for free.
[...] announced it’s ‘Take Back’ program in the month of January, 2009 – and the results are pleasantly [...]