Nokia takes on iPhone with N96 launch

N96

N96

Nokia has launched it’s ‘iPhone killer‘ product, N96 few months before the expected date (as iPhone launch is on Aug 22).
N96, priced at Rs. 28K is optimized for web access/entertainment and offers 16GB of memory (expandable upto 24GB). N96 is also preloaded with Wave Secure, a S60 unique security application that allows consumers not just to track their handset in the event it is lost or stolen, but also create a backup for the phone data via the Internet.

Well, Nokia holds ~60% of market share in India and will have to brace itself to face the impact of iPhone launch – right from operators marketing the ‘toy’ to customers’ frenzy over the Apple product.
Much of Nokia’s distribution has been achieved thru’ partnerships with operators like Airtel and Reliance, and the same guys will now market iPhone.

Even though iPhone’s target market is very niche (esp. given the price point of Rs. 31K), it’s important to note that the iPhone users will consume more data and will be more profitable for operators (hence they have more incentives to  market iPhone than the Nokia phones, unless Nokia gives more incentives).

What’s your take on Nokia vs. iPhone battle? Will you wait for the dust (and price) to settle down and then decide which one to buy?

As far as I am concerned, my N72 is the last Nokia I am holding (atleast for the next few years) – I think Nokia has lost ‘that‘ thing (that = mix of simplicty, usage, style and of course, battery life!)

Watch this demo of N96:

Recommended: Price of 3G Phones in India, iPhone Review : The good and the bad

 
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  • comment(s) on Nokia takes on iPhone with N96 launch

    11 Responses to Nokia takes on iPhone with N96 launch

    1. Apart from having lost ‘that’ thing – the phone just seems overpriced for what it has to offer – Rs. 28k for the N96 vs Rs. 31k for the iPhone? This is clearly a no brainer. Only Nokia loyalists are going to choose the former over the latter.

      If you’re going to shell out that kind of cash for a phone, make sure you’re going to buy one that turns heads. In this case, it’s definitely the iPhone.

      Gautam Kshatriya
      gautam.kshatriya@moneyvidya.com
      http://www.moneyvidya.com

    2. i have used N95 ,N96 and iPhone . i like N95 the best

    3. Vipsy says:

      Agreed with Prashant,

      iPhone is low-tech compared to N95. iPhone has 2MP camera. no video recording, no keypad.

    4. Vipsy says:

      And ya, No copy-paste in iPhone. Poor.

    5. Santosh says:

      No wonder you think Nokia has lost that thing. You’ve been stuck using a silly old N72 which runs a ancient version of Symbian. No offense.

      • Ashish says:

        Hey
        I know N72 is a crappy one.But it’s not just about N72 – its about Nokia. I have been using the other phones (resorted to N72, since I lost my new nokia) – but most of them tend to suck when it comes to ‘that’ thing..esp the keyboard (i played with N78 as well)..

    6. Ayushman says:

      the ‘i’ letter is what apple tends to take very seriously as always.. i for innovation… yes.. i phone is innovative.. but as a consumer between the n96 and iphone, i will always go for the n96…

      moreso as both device coming into india and their speculated prices

      in every other department apart from screen display, the n96 seems to have a upper hand..

      5 mp cam vs. 2 mp on iphone
      24 gb expandable memory vs. 16 gb in built memory without any external slot
      advanced utility tools like adding multimedia content from gallery in your message and send it as a MMS vs. iphone – NO SMS FORWARDING!
      A2DP support vs. no support on iphone

      i have even heard the iphone has some serious network problems in other markets.

      leave aside plethora of other apps and features available on new S60 F2 platform plus preloaded apps like wave that protects your phone and data.

      top it all! speculated price of iphone between 31-38 k for both 2g and 3g models, while 28-35k.

      the choice is simple.. even though i was planning to pocket a iphone, now i have to give it some serious thought.

      what do you say folks, which one you would go for?

      wake up to the inborn issues that iphone has. read this.
      http://tech.yahoo.com/news/nf/61404

    7. param kumar says:

      good

    8. Pingback: iphone 3G N96 sales in india |Technology and Business Startups in India

    9. vijay says:

      i think n96 is the best. new updated version of n96 is the best. better battrey life. it was the problem with n95 which has been solved. no compare with iphone. its poor. just it has multi-touch. thats it

    10. Manoj says:

      iPhone can’t be replaced by any products.