Mobile Internet in India – Gaming Rules
Mobile Internet is catching up in India and as expected, entertainment category rules the mobile internet world.
As per a study by Nielsen, Games websites score 38% in usage followed by Email (33%), Entertainment (21%), Music (18%) and Sports (15%).
The report also points out the penetration of Mobile Internet in different geographies and while US stands at 15.6%, India scores badly @ 1.8%.
Very interestingly, search doesn’t figure out in the top 5 usage – any reason why?
Recommended ReadL What do Indians surf on the web? | Mobile VAS in India | Most Downloaded Bollywood Mobile Content – SRK and Katrina Kaif
Download Nielsen report here
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- India overtakes China in Mobile Internet Browsing [Opera Report]
About the author - Ashish Sinha is a Startup Mentor/Product Strategy Coach, and the founder/chief editor of pluGGd.in.
He has launched/managed couple of products (consumer as well as enterprise) in US and India, and now consults with startups/small businesses on their product/media strategy. He can be reached at: ashish (at) pluGGd.in [+91 98452 06443]
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