Ever since TRAI announced DO-Not-Call registry service, mobile users are ditching the tele-marketers and within 5 days, over 5 million people have already subscribed to the service.
More about the service:
Here is how you can subscribe to the Do-Not-Call registry service:
- Airtel users : SMS “START DND”, send to 121 (link)
- BPL users: send NDNC as an SMS to 50800 (for postpaid) or 50505 (for prepaid) [link]
- Hutch users: SMS ACT DND to 111 [link]
- Idea users: fill this form
- MTNL Delhi users: fill this form, Mumbai users need to fill this form
- Reliance users need to fill this form
- Spice users: SMS the keyword BLOCK to 363
What does the DO-Not-Call registry service entail?
As per TRAI’s guidelines, primary objective of the National Do Not Call Registry (NDNC Registry) is to curb Unsolicited Commercial Communication (UCC). UCC has been defined as “any message, through telecommunications service, which is transmitted for the purpose of informing about,or soliciting or promoting any commercial transaction in relation to goods, investments or services which a subscriber opts not to receive”
In the next phase of implementation, tele marketing companies will have to get their calling list scrubbed through the NDNC module; and telemarketers will be able to call only those numbers which are cleared by the NDNC registry.
Surprisingly, within 5 days of launch, 14,750 telemarketers having around 4,50,000 telephone lines have put in their applications for registering with the Government to comply with the National Do-Not-Call (NDNC) Registry guidelines.
Impact of National Do Not Call Registry on tele marketing companies:
- Telemarketing companies employ an estimated 3 lakh people across the country.
- Telemarketing companies need to invest in IT systems infrastructure, as well as spend more money in sourcing “new” databases.
- The fine for spammed call is Rs. 500 and multiples for the eventual calls made.
- NDNC could pull down overall call volumes by up to 15% in six months.
- The industry will witness consolidation in next few months – many small outfits will vanish.
What’s interesting to see is the effect of NDNC on one of the recently launched Indian startup, BanKaro – whose basic USP is to build a social network (and database) of telemarketing numbers and use the “power of user generated content” to ban these tele-marketers.
Moreover, as the Indian Telecom industry evolves we will witness innovative ways to reach customers – permission marketing being one of them.
I strongly see a new business model in making – expand from text based permission marketing (i.e. SMS ads) to voice based service (i.e. pay the users to listen to ads!) . Any takers?
What do you think? Have you registered for an “un-spammed” life? Do you really think that telemarketing companies will follow these norms? I subscribed to ICICI/CitiBank’s DNC service long long time ago, but I still get spammed ruthlessly!
I really don’t think that these tele marketers give a damn to these registries, since most of us do not care to approach consumer court to report these spams. Will you?
tags: ndnc, do-not-call-registry, trai, bankaro.permission marketing
sources:image, ET, Hindu, ET,
Well… even I do think that these are just a “passing” norms to tele marketers. Problem is none of us will actually complain about the telemarketing spam. And since the fine is Rs. 500, there is no hindrance for tele marketers to stop spaming.
Nevertheless, this does affects the industry and maybe permission marketing is the way to go.
Good post and great thoughts!
I like the ads, cuz it keeps you up to date with whats happening around. But i expect ads of my intent. I liked the way mGinger is going.
By the way Great post!
Essentially does that mean BanKaro will go away? since TRAI is enforcing what BanKaro was trying to achieve – i.e. block telemarketers?
Hi I have registered for Do Not call registry before One Month and I an still receiving the Calls form tele Makrketing daily 2 calls , Please let me know what to do further for This . I am feeling Helpless in this matter
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Where can i lodge my complain if i still get call after registering in “Do not call registry”?
Please let me know the procedure to file the complain.
Thanks
Paresh Patel.
Hi,
I have registered my cell phone numbers in DNC site. But, still I am getting disturbed by the peddlers. I am sick of this. Is DNC registry site only an eyewash?? Can u effectively do something to stop this nuisance?
Pl let me know as to where to complain about those nonsensical calls.
Rgs
K Ramji Iyengar, Bangalore
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Hi, DNDs and all are good but don’t protect you from stalkers calling you. I recently came across this application called as “Spam Manager” for Nokia mobile phones. It works really well for me. You can check out details at http://www.mobisy.com/products.html. They have some discount going on currently which means you can buy it for as less as 200 rs or 5 dollars.
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i cannot download the form of Reliance for Do-Not-Call registry service:
can anybody help?
Though registered with DNC registry, still I am getting pesky calls. This damn thing spoil my job. anybody can help me on this line. what is procedure pl. let me inform and quite obliged.
thanks
janky.m
Sir, we are Authorized Bajaj TW dealership at south delhi. For promotional activity, we need to call or sms our daily customers. Do We have such option to check the number in bulk at NDNC before starting call or sms.
Plz suggest if possible.
Hi,
Nagesh thanks for ur participation in NDNC to make it success.The spread sheets desinged by you are somewhat confusing.So i started something.Who ever gets any more tele calls just enter those names in tht spread sheet and go to file and save , it automatically saves the numbers.
Step1 Open http://www.ndncregistry.blogspot.com
step2 click on “clickhere”
step3 fill the columns.
gud luk to you
http://www.donotcallmedear.com
backdoorenter@yahoo.com
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http://www.dncregistry.in is launched now!
This website is launched as a one-stop resource for all information on NDNC Registry. Launched by http://www.bponews.in and supported by http://www.drishti-soft.com the effort is very well funded and enabled to take this social initiative in a consistent manner to deliver results. It is noteworthy that there is already support of leading Consumer Groups, Lawyers, Call Centers, BPOs, Banks and Telecom companies … a high-level meeting was called on 29th Feb 08 at the Hyatt Regency Hotel, New Delhi which was well attended by representatives of the said stakeholders.
It will take an additional 2-3 weeks to put together all necessary information on the said website. After then, reach http://www.dncregistry.in for all the necessary info on NDNC compliance of all laid down laws and procedures.
regards,
dncregistry@gmail.com
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Its Useless in India
http://www.pankajbatra.com/2008/08/20/do-not-disturb-aka-dnd/
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Thanx for this info.
You are right @ awareness.
I have created a google page which is hosting info consolidated by you.
http://sites.google.com/site/donotdisturbindia/
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I feel personally that Do not call is required in India because tell caller never understand others position to whom they calls. They only wanted to talk either you are with your kid or wife or business. They wanted only their business and nothing and pre recorded voice dialer are so hurting when you are driving car or involve in some serious activity.
Thanks
Vishaal Budhwar From Jaipur
I feel personally that Do not call is required in India because tell caller never understand others position to whom they calls. They only wanted to talk either you are with your kid or wife or business. They wanted only their business and nothing and pre recorded voice dialer are so hurting when you are driving car or involve in some serious activity.
Thanks
Vishaal Budhwar from Jaipur
stop all these nonsence.i don’t want no bloody calls r sms to my phone for any tele marketing.could you please be of any help?
Hi,
I am regd for DNC with hdfc bank since 26th Mar 2007 still i receive multiple calls on my mobile every day. Complain every dat but bank seems to be helpless. I have all the evidances of the same Please suggest
pls.turn off ndnc
For those persons whose ndnc registrations are not working do as following. goto ndncregistry.gov.in and unsubscribe your number. After one day again register your number. This works sometimes.
Best Regards,
-Bhargav Mehta
Trecin