India Inc. sent out a billion SMSes wishing “Happy New Year”!
2 days, 260 million subscribers and a billion SMSes!
You guessed it right – more than a billion SMSes were exchanged on 30th and 31st of December! [source]
Assuming an avg. price of Rs 1, Indian consumers spent Rs. 100 crore in wishing “happy new year” to friends and families!
It’s funny that web2.0 companies are fighting desperately to build social networks, while the real network resides in one’s mobile sets.
What do you say?
Recommended Read: India’s Independence Day – 4 million + queries on the web.
About the author - Ashish Sinha is a Startup Mentor/Product Strategy Coach, and the founder/chief editor of pluGGd.in.
He has launched/managed couple of products (consumer as well as enterprise) in US and India, and now consults with startups/small businesses on their product/media strategy. He can be reached at: ashish (at) pluGGd.in [+91 98452 06443]
This biz is big!!
Think of all the reality shows. Each sms is worth 6rs. (though I don’t watch them) at 1,00,000 sms per show (pretty conservative estimate). The money is huge!!!
well well…avrg pric isn Re 1… m sure bout that..
it will cm around 5 paisa…. mos telecom service providers provide sms packs … rest u all ll b knowin….
… as far as internet nd mobile comarison is concrnd … dats coz mobile z more personal than internet… !!
Kamal – operators charge anywhere between 2 Rs to 50 paisa, to even free withn in-network calls.
I am sure it won’t be 5 paisa
, and bulk sms packs are meant for only prepaid subscribers. Post paid is still a huge number for VAS related opportunity
Hi,
The number is really staggering. I really couldnt agree more with Kamal’s statement that the real social network is on the mobile. Btw money is not a concern when you send free SMSes
PP
I think there is a huge money, but not much for a ABCD tiny little startup working the old fashion way. The money goes to Telcos, TV channels, etc.
It will be good to see a disruptive startup, which makes it cheaper for people to vote/SMS and be able to keep majority of the revenue generated to themselves.