Mobile Handset Replacement Market in India
The mobile handset replacement market is booming in India and as per ICA (Indian Cellular Association), the estimated market size is approximately around 2.5 million handsets.
Handset Market Stats
- The total cellular phone market in India is pegged at Rs. 70,000 crore a year
- 50% of Indians are on ULCH (ultra low cost handsets)
- Sales of replaced handsets is expected to increase nearly by 15 per cent.
- Currently, the replacement market stands at ~55% and is expected to reach 70% by 2010 (as per BCG research)
Organized Retail chains are eyeing the replacement market and recently, UniverCell announced 100 crore investment from Peepul Capital to accelerate it’s expansion plans.
What’s your take on handset replacement market? How frequently do you replace your handset?
Interestingly, mobile handset sales growth has declined – does that mean, we are reaching the ’saturation’ zone?
Recommended Read: Mobile VAS in India – Numbers to Know
Image by Steve Wilhelm via Flickr
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Related posts:
- Mobile Handset Market in India – The Great Indian Growth Story
- Mobile Handset Market Share – Nokia leads, Samsung overtakes Motorola
- Peepul Capital’s 100 Crore Investments in UniverCell, and Understanding Branded Retail Outlet Dynamics
- Mobile Phone Market – Nokia Dominates GSM Market, LG Leads CDMA
- Mobile Gaming in India – Statistics and Source of Consumption [Market Report]
About the author - Ashish Sinha is a Startup Mentor/Product Strategy Coach, and the founder/chief editor of pluGGd.in.
He has launched/managed couple of products (consumer as well as enterprise) in US and India, and now consults with startups/small businesses on their product/media strategy. He can be reached at: ashish (at) pluGGd.in [+91 98452 06443]
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