OnYoMo has launched it’s movie availability search service in all of the major metros (and you hear it here first).

As the name indicates, one can search for movie timings/information as well as get the availability of movie tickets thru OnYoMo’s wap portal (http://owap.in), as well as web interface.

Unlike the other search players (Guruji/asklaila/dwaar etc.), OnYoMo is strongly focusing on building niche services on their search platform (very recently, OnYoMo tied up with iXiGo to launch India’s first SMS-based lowest airline price search service)

While other players are investing in their web offerings, OnYoMo is going strong with it’s mobile offerings, and smartly building it’s niche by bringing such commodity service to one’s mobile.

I did a quick ride through their movie search web interface and found the feature implementation very neatly done (for e.g. – the availability of movie tickets are shown using Green and Red stars).

I do foresee need for such services as more Indians start embracing the mobile medium. Moreover, local search should go beyond the regular search and companies should build services that are more contextual to the Indian market (look at JustDial).

What do you think of this strategy? Given that nobody can replace Google (as of now) in search space, what are the differentiating service, an Indian search engine company should offer? Is there a point in blindly aping what Google has done (right from copying Google’s textbox idea to SERP?)

Or instead build contextual and relevant service in the search space?

What’s your take?

Related: Interview with Shaliesh Mehta, Founder of OnYoMo, mVies.in

tags: onyomo, mvies.in, ixigo

Tags: asklaila, dwaar, guruji, movie availability on mobile, movie ticket on mobile, onyomo, wap_portal