Comments on: Bluetooth advertising: the new mobile advertising model for Indian market

By: Eric Guan

Eric Guan — Tue, 19 Apr 2011 06:13:32 +0000

Bluetooth advertising is freindly both humanity and environmently friend.
To receive or not depend on the mobile user. not like the traditional ads, if you don’t want to get it, but they always show to you in any aspect, tv, news and so on.

we provide high performance bluetooth advertising hardware with free software.

By: ahireharshal

ahireharshal — Sun, 18 Jul 2010 18:13:56 +0000

yes…this is nice idea of Bluetooth advert…still there is sum issue related to SECURITY PROB of mobile data , it may be your personal
data such as sms,contacts.but still i like to use this service.

By: Sumit Marwah

Sumit Marwah — Tue, 23 Mar 2010 14:33:01 +0000

Bluetooth marketing mode is permission based as well as it has a high recall value. Hoardings and boards stay in your mind only for a few minutes but when you carry mobile content back, you can open your files on your phone and access the content anytime. There is a delhi based company called BlackPepper InfoServices Pvt Ltd which carries on the activity under the name bluedrizzle (www.bluedrizzle.com). these guys send you the latest bollywood content for FREE and attach the mobile adverts alongwith them. I m sure if you get the content FREE you wouldnt mind switching on your bluetooth. It seems these guys are one of the first ones to operate bluetooth active sites in India.

By: ziv

ziv — Sat, 23 May 2009 11:15:43 +0000

Hi. i’m looking to create a unique bluetooth social networking in the indian huge market, it will be very intersting for me to talk with you. would you pleases contact me by my email: 4first.z@gmail.com

By: gary

gary — Fri, 13 Feb 2009 09:21:55 +0000

bluetooth marketing device is very interesting tool for sending ads, if you use this , you can keep many E-discount coupons, when you use them , you can be easy to use it, however, if you still use old ways, such as paper discount coupons, you can not bring it everyday,. but mobilephone you had to bring it every day. if anybody interesting —-bluetooth device and can talk with me.

By: Prem Sokhi

Prem Sokhi — Tue, 10 Feb 2009 13:20:17 +0000

Bluetooth Advertising is quite captivating without a doubt. Although the Indians are not ready for it just as yet. Out of the entire bandwidth of mobile users, how many use gprs, bluetooth, datasync etc? about 2%-4%. We are still not all that tech savvy. Mobile culture will come up in India only by 2010 or early 2011.

By: Girish Bindal

Girish Bindal — Tue, 20 Jan 2009 03:59:53 +0000

I do keep my Bluetooth on at times…but I am really wary of receiving/accepting any data from an unknown party..so it beats the purpose anyway

By: Mobile ad networks in India |Technology and Business Startups in India

Mobile ad networks in India |Technology and Business Startups in India — Wed, 03 Dec 2008 09:27:09 +0000

[...] are other mechanism of mobile advertising, for e.g. permission marketing (mGinger, 160by2 etc), bluetooth advertising [...]

By: Anthony

Anthony — Wed, 05 Nov 2008 12:25:54 +0000

Bluetooth should be on all the time. I do that. I never have problems.

Yes to Bluetooth ads. But they should be carefully planned and made attractive by discount coupons.

The issues with ‘bluejacking’ etc are grossly exaggerated.

By: Aditya

Aditya — Sun, 21 Sep 2008 15:39:10 +0000

Let’s say you are at a multiplex, and want to decide on which movie you want to watch.

Giving out movie trialers, through bluetooth is a great idea.

I would definately say yes to the technology.

By: Ashfaq

Ashfaq — Tue, 02 Sep 2008 05:24:47 +0000

Definately, an ordinary person would think many times to switch on his blueetooth for an advertiser, butwhy not if i can get some exciting offer out of it, or lets say some discount on it. Even though its a challenge for the advertisers to convince consumers to switch on bluetooth, many people would like to do it, only if they are sure thaat its safe and beneficial…

By: Lucky Rock

Lucky Rock — Tue, 01 Jul 2008 13:06:00 +0000

As with all advertising mediums, quality and relevance of content are king. When Bluetooth is used to reach targeted consumers, such as beaming coffee shop coupons before customers pay, exclusive MP3s at concerts, score updates at football matches, or bank rates at DBS Bank, it has been highly successful (typical 35-50% acceptance rates). Try getting that from print or TV marketing.

Concerning spam, the right software allows you to blacklist users who decline content. Imagine seeing a billboard you don’t care about one day, being removed the next because you were uninterested. The same can be done with Bluetooth ads.

By: ram

ram — Thu, 26 Jun 2008 18:12:46 +0000

Agree with you Shashi,
I did bit more research and was great to know that it is an Indian company (www.telibrahma.com) which is doing. AgencyFAQ says no one else has done it in the world (what they have done in cricket stadium).
Interesting business model.
We can only wish them all the best and bit more open to new things

By: shashi

shashi — Thu, 26 Jun 2008 17:57:04 +0000

There are 2 aspects,
Consumers would turn on if there is value.
I did turn it on and so as my class mates when there was a contest and when there were free video downloads. We did turn it on in cricket matches to receive great updates
I have seen several of my friends using this when they are in shopperstop and other malls.

COming back to advertising
As a management student I think there is a value in delivering rich media content to users mobile explaining the benefits of a particular product. Is it not better than a SPAM SMS or an SMS sent to users who are receiving it only because it would give them 5 pc. Comeon guys. Be positive

By: wahab

wahab — Sat, 26 Jan 2008 11:11:25 +0000

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By: Ravish

Ravish — Wed, 09 Jan 2008 13:08:34 +0000

No Way. It’s foolish to keep bluetooth open as some with sitting near to you can steal your data from the mobile.

By: 2008 predictions : business networking will rise, SaaS will see an uptake |Startups in India, Coverage of India Business

Thu, 03 Jan 2008 05:40:36 +0000

[...] Bluetooth advertising is in (and is being tested in several cities) – this medium will see a rise and more takers. [...]

By: Internet advertising to beat newspaper advertising? |Indian startups, India Business

Tue, 04 Dec 2007 09:18:40 +0000

[...] Read: Bluetooth advertising in India, | Report on online newspaper readership in [...]

By: Telecom roundup: Nokia’s Internet services, BSNL’s WiMax launch, Virgin to enter India |Indian startups, India Business

Wed, 21 Nov 2007 13:41:32 +0000

[...] Read our detailed report on Bluetooth advertising. [...]

By: Vivek

Vivek — Wed, 24 Oct 2007 18:28:55 +0000

no to bluetooth ads. this is like invasion of privacy. I think if this were to take off, we should have a campaign – turn off your bluetooth.

let advertisers spend some money on conventional press/tv ads.

By: Abhilash

Abhilash — Wed, 24 Oct 2007 08:39:12 +0000

Definitely a damp squib. No way am I going to keep my Bluetooth on. And that too, if I get these damned ads … NO WAY!

By: India Business buzz: Bluetooth advertising enters Bangalore, Visa money transfer goes mobile..and more |Indian startups, India Business

Wed, 24 Oct 2007 07:18:07 +0000

[...] and consumers will be fed with multiple advertising offers using the technology. (we covered the bluetooth advertising in detail [...]

By: Rahul

Rahul — Mon, 24 Sep 2007 06:59:30 +0000

Keeping one’s Bluetooth on is first of all not at all a healthy practice. But apart from that, its not too intuitive to keep one’s bluetooth on. And as you said, most of the users have no idea abt wht is bluetooth!

By: Rishi

Rishi — Mon, 24 Sep 2007 06:40:24 +0000

They won’t get me for sure… I don’t keep Bluetooth on by default .. apart from eating away my battery, keeps me immune from Blue Jacking