Urban Mobile Users in India – What do they access Internet For? [Market Report]
India, over 400 million mobile subscribers, with ~ 11-12 million new mobiles subscribers added every month to subscriber base, is one of the fastest growing telecom markets in the world. Each day, many more mobile users are getting attracted to using the various mobile VAS offered by their service providers.
Approx 9.3 million urban Indians used their mobile phones to access the Internet for quarter ending June 2009, a reach of approximately 3.3%. Number of people accessing the net via mobile phones has witnessed a 6% growth from quarter ending May 2009.
Mobile users accessed Internet on mobile phones..for?
(Quarter ending June 2009, Urban Indian mobile phone users data):
|
Frequency of accessing Internet |
Unique Users (000s) |
|
Used 1 to 3 times a month |
4,484 |
|
At least once a week |
2,140 |
|
Almost daily |
2,745 |
Frequency of access remains on the lower end, 48% of users (Urban India) accessed the Internet on their mobile only 1 to 3 times a month on average.
Mobile Internet – Access Reasons
Checking emails and searching for information are the two most popular reasons for accessing net over mobile phones. 2.8% of Urban Indian mobile population used the Internet over their phones to check emails while 2.5% used the net to search for information.
It has been observed, Internet access over mobile phones is still in its infancy in India, 96% of Urban Indian mobile users are not accessing net a huge untapped growth potential. While those who do access the net (over their phones) do so with the intention of staying in touch with people.
Top 5 reasons for accessing net over mobile phones (Urban Indian mobile phone users, Quarter ending June 2009 data):
| Frequency of accessing Internet | Reach |
| Checking email | 2.8% |
| Searching for information | 2.5% |
| Information about specific product/service | 2.3% |
| Downloads | 2.2% |
| Sports updates | 2.1% |
About the report
The report has been prepared by Vital Analytics (www.vitalanalytics.in), which tracks mobile space in India.
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Related posts:
- Mobile Internet Users in India – Only 2 Million are Serious Users [Report]
- Market Report: Mobile Banking in India used by 40 Million Urban Indians
- Mobile Market Report – SMS Usage in Urban India
- Mobile Gaming in India – Statistics and Source of Consumption [Market Report]
- Mobile Gaming in Urban India – Usage and most popular games
About the author - Ashish Sinha is a Startup Mentor/Product Strategy Coach, and the founder/chief editor of pluGGd.in.
He has launched/managed couple of products (consumer as well as enterprise) in US and India, and now consults with startups/small businesses on their product/media strategy. He can be reached at: ashish (at) pluGGd.in [+91 98452 06443]
[...] Analytics has come up with one more report – on the urban internet usage using [...]
[...] 96% of Urban Indian mobile users are not accessing the Internet and 48% of Urban India mobile users accessed the Internet on their mobile only 1-3 times a month, on average! [...]
Interesting info.
96% of Urban Indian mobile users are not accessing the Internet and 48% of Urban India mobile users accessed the Internet on their mobile only 1-3 times a month, on average…MEANS??
The two said statements are contradictory.
This very good information for people who want to start business in mobile industry. I think mobile is the emerging market and it should be penetrated. As soon as touch phone picks up speed, mobile internet will grow.