Mobile Gaming in Urban India – Usage and most popular games
As popularity of mobile VAS is growing in India, so does mobile gaming within it.
Approx 120 million urban Indians used their mobile phones to play games during quarter ending July 2009, a reach of 41%. In terms of time spent playing games, 37% of the population spends less than an hour in a week playing games while on the other end of the spectrum 9% spend over 5 hours on an average.
mobile games played (India)
Sports dominates the mobile world
Sports games like Cricket, Soccer, bowling etc is the most popular genre of games played on mobile phones, by 40% of all mobile gamers. Arcade/Puzzle games like Soduku come in a close second played by 37% of all mobile gamers. “Gaming on mobile phones has a large upside potential with 40% of phone owners playing games, the sheer numbers speak to the opportunity for providers in this space. As phone models evolve this number looks like going only one, that’s up.
Genre of mobile games played
About Vital Analytics
Vita Analytics a market research firm in measuring mobile space in India and a source of mobile marketing intelligence. For more information, please visit www.vitalanalytics.in
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About the author - Ashish Sinha is a Startup Mentor/Product Strategy Coach, and the founder/chief editor of pluGGd.in.
He has launched/managed couple of products (consumer as well as enterprise) in US and India, and now consults with startups/small businesses on their product/media strategy. He can be reached at: ashish (at) pluGGd.in [+91 98452 06443]
another piece of a absolutely crap ..
suggest pluggd.in should stop publishing this as it surely effects your credibility
a research report making a generic statement like Sports games like Cricket, Soccer, bowling is really funny
r u so pissed really? ..
[...] more report from Vital Analytics – on mobile gaming in Urban India. As we are at it, IndiaGames have launched new games on latest [...]