Mobile ad network, mKhoj has rebranded itself as InMobi. This was in making for the last few months, as the company is expanding to different geographies and had to ditch it’s ‘Indian’ name (it’s difficult to tell overseas advertisers/publishers what ‘mkhoj’ really means). 
mKhoj InMobi has expanded in South Asian market, and is now eyeing European market.
The new website is a welcome change from the earlier one (which was quite boring and unprofessional), though the new website has broken experience (which I am sure will be fixed shortly).
mKhoj InMobi has given tough fight to AdMob (they serve ~2Bn impressions a month, as opposed to AdMob’s 7Bn impressions) and has smartly stayed away from AdMob’s turf, i.e. US market – so expect a fierce competition in European market, where the eCPM rates are much higher and so is the mobile penetration.
mKhoj InMobi started as a local deals search engine, but later morphed into an ad network and raised $7.1mn from KPCB and Sherpalo.
Recommended Read: List of Mobile Ad Networks in India
Great work by this team. Seems to be one of the handful companies making it to the global stage. This seems like a valley start-up in its growth pattern. Super growth in couple years.
About time, given the “khoj” part went away ages ago. Have been very impressed with their reach, and sales strengths. Needed slightly stronger marketing/branding though. Perhaps this is a start….
Will the “In” part make it sound too India specific, tho ?
Thanks guys. The InMobi team really appreciates and values your suggestions.
Just to give you the insights on the new name, while we were coming up with it, our primary focus was that it has to be self explanatory and simple. not some convoluted way of saying what is staring in the face. So we started with …”ok, we are into mobile advertising” and we dint have to go too far from there. We always came back to the start and hence … we are INto MOBIle = InMobi
Madhugtm.peperonity.com
mkhoj is seemed to be very old name.it’s explanation to person of different country is difficult.the new name inmobi is quite simple and easily understable in this IT world.
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