Microsoft has launched Digital Advertising Platform in India, in an attempt to capture the online adversing space in India.
MS has appointed NDTV as the exclusive sales partner(which means NDTV will bring advertisers to MS’s ad platform) and has already roped in BollywoodHungama, Equity Master, HDFC Securities and Facebook.
MS has also launched mobile advertising platform for live search (the mobile partnership with Vodafone; other industry combinations: Google +Airtel, Yahoo+ Idea).
A quick look at online advertising in India:
- For every hundred rupees spent by advertisers, Rs 91 is spent on television and the print media while the outdoor media accounts for Rs 5. The rest is divided between cinema, radio and the Internet.
- Word of Mouth (WoM) is still the most trusted factor while making a purchase.
- Indians don’t give a damn to search engine advertisement
- Text ads on mobile phone are deleted without a dekho.[source: 1,2]
MS plans to add 750 advertisers by end of the year (Rediff only has 230).
This surely is a good sign and as more biggies jump in, we will see the rise of self-service advertisers and hopefully publishers will be able to monetize themselves a lot better.
What do you say?
“Indians don’t give a damn to search engine advertisement”
This is interesting. Ashish, can you point me to some data on this?
Hey Nilesh
Here is the link on search engine advertisement vs. WoM: http://www.pluggd.in/2007/10/india-business-online-advertising-india-word-of-mouth-works-better-than-search-engine-advertising
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