News is out that Microsoft’s new search engine will be called Bing and as Steve Ballmer admits:
“I am not what you would call the creative side of life. Short matters. Being able to verb up can be helpful.” – TC
But why Bing?
Lets go back in history. Back in the early days of web, there were competitive email clients and the story behind one of the email client’s name, P.I.N.E is that it meant Pine is not Elm. (Elm was another email client)
Going by the same analogy, BING means
BING Is Not Google!
Well, we do not know, but as Steve Ballmer says, short matters.
And we just took a sho(r)t! 
I know I’m being a little geeky here, but that’s also known as a recursive acronym.
you mean like GNUs not unix?
Beating Google needs out of box thinking ( i call it google way) not short thinking. You need to innovate new ways to show search and make sense out of it. I hope some day they will understand this…
If you thought of it – hats off dude. V cool
Yeah!
Bing I guess is shortened Version of Bingo…Right on target
Did you? I remember one of the blogs mentioning BING as “But Its Not Google”
its actually because its not google so beat that!!!
‘Bing’ name is something different and interesting
people in India should use some web anonymizers to see the actual beauty.
http://server3.kproxy.com/servlet/redirect.srv/sruj/spxtn/sklm/p1/search?q=cat&go=&form=QBLH&filt=all
Ning. Ding. Ping. Bing. So many -ings. Here’s the best post I’ve seen so far on the curiously named, Bing: http://onthebutton.wordpress.com/2009/06/03/naming_bing/