By sinha on 22, June, 2009 | Channel: India Online

MapMyIndia Targets Youth, Launches Light(er) Version of the Navigation Device

MapMyIndia has launched LX130 (nicknamed MapmyIndia Light), a sleek new GPS navigation gadget targeted towards the youth.

MapmyIndia Light is essentially a on-the-go device which you can simply carry with yourself (unlike the ones which are plugged into your car etc)

The device is equipped with maps of 401 cities, over 8.3 lakh km of roads connecting 4 lakh towns & villages and boasts of around 10 lakh PoIs (points of interest) like cinema halls, restaurants, petrol pumps etc.

The device weighs 122 grams, has a bright 3.5’ display screen and costs Rs. 11,990 (more)

Interesting Development

Look at the recent development in navigation space -

All of these companies are focusing on the usage medium (Internet / voice), but not in distribution of the apps to consumer for their daily usage.

Funding in this space

The navigation space is gearing up for the next level of war, though it seems that the battle is more about distribution and not on improving the quality of data (sad that most of the big numbers announced by companies do not translate to anything meaningful to end users, as lat/long is still an unconquered territory).

What’s your take?

Interesting Discussion: Why Sat Nav(s) are not for Indian consumers?

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    • comment(s) on MapMyIndia Targets Youth, Launches Light(er) Version of the Navigation Device

    5 Responses to MapMyIndia Targets Youth, Launches Light(er) Version of the Navigation Device

    1. Phantom says:
      June 23, 2009 at 12:57 PM

      Oh Wow!!! But why would I spend 12k and buy a map device – when Nokia and others are already giving maps free on my mobile!!!

      Reply
    2. Jeetu says:
      June 24, 2009 at 4:01 AM

      @Phantom, google for GPS!

      @Ashish, atleast link to a product when you blog about it! The flickr embed you have is not showing up either!

      Reply
      • Ashish says:
        June 24, 2009 at 8:53 AM

        Thanks for the gyaan.
        At the time of writing this, mapmyindia didn’t upload the product details on their site – the pic is from the mail that they sent me.

        -
        Be a little sensible (*atleast*) when writing such comments.

        Reply
    3. Jeetu says:
      June 24, 2009 at 9:01 AM

      > Thanks for the gyaan.
      > Be a little sensible (*atleast*) when writing such comments.

      I read pluggd.in regularly, and not having links to what you are describing makes the article incomplete for me, hence my comment!

      The image (http://farm4.static.flickr.com/3322/3649978110_e78c55fa60.jpg) still shows “This photo is currently unavailable”

      I am not questioning the quality of your blog posts, but why the attitude?

      -Jeetu

      Reply