Comments on: Of Loyalty Points and Whether Brands should expect Customers to be a ‘Loyal’ Dog? http://www.pluggd.in/loyalty-points-and-whether-brands-should-expect-customers-to-be-a-loyal-dog-297/ We Heart Startups! Fri, 10 Feb 2012 14:53:02 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: awebash http://www.pluggd.in/loyalty-points-and-whether-brands-should-expect-customers-to-be-a-loyal-dog-297/comment-page-1/#comment-114227 awebash Wed, 11 Nov 2009 17:26:23 +0000 http://www.pluggd.in/of-loyalty-points-and-whether-brands-should-expect-customers-to-be-a-loyal-dog-297/#comment-114227 Hi, This is an interesting article.I like to say that whatever it is at the end of the day customer is the king Hi,

This is an interesting article.I like to say that whatever it is at the end of the day customer is the king

]]> By: Mayur http://www.pluggd.in/loyalty-points-and-whether-brands-should-expect-customers-to-be-a-loyal-dog-297/comment-page-1/#comment-110582 Mayur Mon, 03 Aug 2009 05:27:22 +0000 http://www.pluggd.in/of-loyalty-points-and-whether-brands-should-expect-customers-to-be-a-loyal-dog-297/#comment-110582 Loyalty programs are an interesting concept. All the things mentioned above are true in certain scenarios. Example of Harley certainly diminishes the value of loyalty program. Nobody will buy a second Harley to earn certain loyalty points. So in this scenario it may not 'earn' loyalty but you can always use the loyalty program to 'reward' loyalty of current Harley owners. Let's take example of airlines and assume all the airlines or alliances have loyalty program. In this case loyalty program may not even give you a trial but once you have a trial to your airline and have the customer signed on to your loyalty program, you are on your way to earn loyalty. You give your frequent fliers competitive prices, priority boarding options and allow upgrades to first class. So in a way its your loyalty program which has 'earned' you the loyalty. So...it depends Loyalty programs are an interesting concept. All the things mentioned above are true in certain scenarios.

Example of Harley certainly diminishes the value of loyalty program. Nobody will buy a second Harley to earn certain loyalty points. So in this scenario it may not ‘earn’ loyalty but you can always use the loyalty program to ‘reward’ loyalty of current Harley owners.

Let’s take example of airlines and assume all the airlines or alliances have loyalty program. In this case loyalty program may not even give you a trial but once you have a trial to your airline and have the customer signed on to your loyalty program, you are on your way to earn loyalty. You give your frequent fliers competitive prices, priority boarding options and allow upgrades to first class. So in a way its your loyalty program which has ‘earned’ you the loyalty.

So…it depends

]]> By: Vishi http://www.pluggd.in/loyalty-points-and-whether-brands-should-expect-customers-to-be-a-loyal-dog-297/comment-page-1/#comment-110399 Vishi Tue, 28 Jul 2009 06:09:10 +0000 http://www.pluggd.in/of-loyalty-points-and-whether-brands-should-expect-customers-to-be-a-loyal-dog-297/#comment-110399 Hi Mayank, Interesting Article. I have a different take. "Loyalty Programs" should not be treated as something that is done to "Earn Loyalty" - but should be done with a view to "Reward Loyalty". The entire paradigm - then changes. The these Programs are not about creating loyal customers - but more about how do I give that extra something to customers who purchase my products often, who advocate my products to others. Unfortunately most of these programs have boiled down to 'points' - which is the most basic stuff that any marketer can do. We need to be creative, understand the client / customer profile, engage them and then come up with suitable alternatives to reward the customers. Hi Mayank, Interesting Article. I have a different take. “Loyalty Programs” should not be treated as something that is done to “Earn Loyalty” – but should be done with a view to “Reward Loyalty”. The entire paradigm – then changes. The these Programs are not about creating loyal customers – but more about how do I give that extra something to customers who purchase my products often, who advocate my products to others. Unfortunately most of these programs have boiled down to ‘points’ – which is the most basic stuff that any marketer can do. We need to be creative, understand the client / customer profile, engage them and then come up with suitable alternatives to reward the customers.

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