Google shows local results on google.co.in and scale at which Google is operating is far bigger than any other guy. So even a 0.1% deviation in assumption can lead to huge deviation in estimation. Another thing is that, people use Google for practically everything so they might already be asking Google for local searches. That gives unfair advantage to Google over all other guys.

correct me if i am wrong.

stay pluggd.in

Great analysis man..Well this proves that the local search is actually heading as a great market, not just for justdial and google..but also for players who could provide quality information.

I completely agree with your phone search where Just dial just scores hands down. Google with its entry in this space..just in Hyd and Delhi has miles to cover to match Just Dial dominance.

Inspite of biggies, Looks like there are more players emerging in this space – I recently read an article, there are players like khojguru.com and more emerging.

Is this space heading for a round of consolidation ??

Great work!
-Ashish

1. Without a significant decline in any player’s UUs there is a significant increase in many players UU, so this suggest that either users use multiple sites to get the best results or this market is very new and is growing giving space for new players as well.

2. Without any significant decline in the UUs there is a significant decrease in the PVs. This indicates that either the players have really improved the search alogs. that the user gets results without many attempts or the initial trial phase for these services is over when the user generally tests the service and hence results in higher PVs.

3. For general readers UU = Unique users and PV = Page views.

4. Top 4 obviously are Just Dial, Google, Yahoo and MSN (i.e. asklaila). If you add to this JustDial’s phone queries, no one can even come into consideration.

5. Its not these figures that are important. What is more important is how they convert these figures to revenue. Just Dial seems to have the most potent model as of now.

There are many more but then I would want to charge for my consultation

I was just considering listing my uncle’s Ayurveda Clinic in Hyderabad in a few of local search engines.

Overall, I think Google will win. Because users generally search for even local information on the mail search engine http://www.google.co.in. And Google lists its local results first. I tried searching for “sonyworld mumbai”.

I find that most of the local information is outdated. Like I tried calling Sonyworld phone number and it actually went to HCL because HCL has replaced Sonyworld sometime back at that place. To overcome this issue, they must verify the validity of information and the listers should be reminded to renew the information periodically say every 1 year.

Just wondering – how come Sulekha wasn’t included in this comparison. Would have been nice to know how the local search sections of the site stacked up.