Mobile Ad Networks in India [Complete List]

December 3, 2008
By sinha

List of mobile ad networks in India:

  • Mobile Worx/Zestadz
    ZestAdz is a multi-format mobile advertising marketplace which enables advertisers to launch highly targeted and relevant mobile advertising campaigns.
    ZestADZ shares 50% of its ad revenues with publishers.
  • mKhoj
    Gives advertisers a targeted way to reach out to consumers directly on their cell phones around the globe and has given mobile publishers a way to monetize their traffic.
    Using mKhoj, advertisers can control spend (on a daily basis as well)
    Funding: $7.1mn funding from KPCB & Sherpalo.
  • MobiSolv
    Regional ad network, mobisolv shares 60% of ad revenue with the publisher.
  • Admob
    Serves close to 400mn impressions a month from India, AdMob mainly monetizes the US publisher site traffic for Indian advertisers/audience.

There are other mechanism of mobile advertising, for e.g. permission marketing (mGinger, 160by2 etc), bluetooth advertising (telibrahma).

What’s really interesting to note is that there are far too many Internet ad networks for a media which is ~1/10th of the Mobile user base, while there are only a few mobile ad networks in India.

What’s your take? Any ad network that we missed?

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19 Responses to “ Mobile Ad Networks in India [Complete List] ”

  1. indimeme (indimeme) on December 3, 2008 at 11:07 am

    Mobile Ad Networks in India: pluGGd.in to Indian Startups and India Business List of mobile ad networks .. http://bit.ly/JyIc

  2. Rohit on December 3, 2008 at 3:47 pm

    what about LBS ? is there any company who does ‘Location Based System’ promotional activity in India ?

    • Kartik on December 3, 2008 at 5:12 pm

      Ziva does it I guess, and also Telibrahma.

  3. Rohit on December 3, 2008 at 3:47 pm

    oops. its Location Based Service. Sorry for typo.

  4. siddharth on December 3, 2008 at 4:56 pm

    wat about MyToday these guys have developed a flourishing business thru Ad on SMS, though targetting is still an issue which is a prerequiste for any advertisng medium but so is case with all Mobile Ad networks I would like to belive.

  5. GoodOne on December 3, 2008 at 7:47 pm

    Great point on Web versus Mobile. Its astonishing to me that this is true across areas and not just networks…

  6. Dinesh on December 5, 2008 at 9:41 am

    ZestADZ also have the facility for advertisers can control spend on a daily basis.

  7. [...] Mobile Ad Networks in India [...]

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  9. Sambasivan on December 30, 2008 at 2:18 pm

    check out http://www.RevenueMantra.com – Mobile, Internet, Print Ad network

  10. Unlike on January 6, 2009 at 1:39 am

    check out http://www.spoton.in [this is said to be india's first ad network on sms!] very strong on SMS

  11. sumedh on January 22, 2009 at 10:36 am

    an important point is what is the percentage of people who use internet on their mobile fairly regularly? 2% of the total mobile user base?

  12. Nitin on February 2, 2009 at 7:43 am

    Is there some sort of a (reasonably) central tracker of these ad networks covering key metrics such as # ads served per month, estimated click thru rates etc.?

  13. Mick on February 12, 2009 at 12:45 am

    Hey guys, Admob is one of the best mobile ad network in the whole universe.
    It has continent level, country level, carrier level, device level targetting. It serves about 500 million impressions per month. It serves about 2k impressions per second. So that the ad r delivered very fast. Advertiser can spend on ads like crazy since it delivers about 15 million ads per day. the publishers can earn money like crazy since admob shares 60% of the cost.

  14. Mick on February 12, 2009 at 12:48 am

    East or West Admob is the best

  15. Mick on February 12, 2009 at 12:49 am

    go go go.. register with admob – http://www.admob.com/s/home/register/

  16. Mick on February 12, 2009 at 12:52 am

    mkhoj is really waste ad network. Worst network i ever seen in india. Allowing porn ads, vulgur ads (both text and images) also. Admob is the only best ad network. admob is the trust worth network.

  17. Ajeetpal Singh Sukhmani Sukkha on July 14, 2009 at 1:43 am

    http://www.uradginny.com is also an ad network that is offering mobile ad streaming.

    It is an ad network that offers CPM,CPC,CPA type of pricing and serves omage ad,text ads, video ads, HTML ads, third party ads, etc.
    Rich tabular graphics. better ROI for advertisers and offering full control to advertisers for their campaign.

    Recommended for publishers and advertisers and ad agencies

  18. Eric Melchor on October 31, 2009 at 4:19 pm

    Hello. FoneGigsBlog provides a great list of 30+ mobile ad networks that includes their profile, regions they serve, contact info and more. You can view here http://fonegigsblog.com/

    Eric

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