Rediff goes Pakistan – Testing new UI as well? [False]
Rediff has launched it’s content portal in Pakistan – and is probably trying out the new interface as well (which Ajit talked about earlier).
The Pakistani site runs on Joomla (can easily make out from the URL structure), interface is a lot cleaner (has a slightly NYT appeal) and is currently ad free (almost! though not sure for how long)
The site has made extensive use of Joomla components (JA Slide etc), uses Google translation api to support different languages – and is well structured in terms of showing relevant category articles.
This is quite interesting, as Ajit Balakrishnan earlier ‘termed the current UI of Rediff (the newsy style) as ‘horseless carriage’ and the new look sports of a typical magazine styled layout.
I believe the new look is primarily driven by ease of publishing and categorizing articles that CMS tool like wordpress/joomla provide – and hence (the carriage) can be better controlled by editors.
What’s your take on the UI of Pakistani portal? Any tip whether this is the same interface they will be launched in India?
Update: This was a false tip. Will Rediff take action against this site? It should.
I Visited rediff pakistan, while clickin on various links, i found that it has some issues with the company name. On Photo galery page (http://rediff.com.pk/index.php?option=com_wrapper&view=wrapper&Itemid=288) it shows Copyright © 2008 Rediff.com India Limited. All rights reserved. and below that
Copyright © 2008 Rediff Pakistan. All Rights Reserved. Designed by JoomlArt.com.
They are still not done i think. Answers have nothing on the page.
Good luck rediff
Thanks
Pradeep
Dear,
If can at least highlight th “updates” so people now know that it incorrect story, that would be a great help.
There would have been increased credibility if few wordings have changed. But anyways, its all rat race
updates are highlighted..
guess its the same tipper doing rounds..
wd b interesting to see if rediff does something against this site?
Rediff has also changed the UI Of indian site. I must say its an upset. I would like to understand the thought of product manager to place bold and big icons and pushing the entire content a click behind. Definitely bounce rate will go up and rediff will loose significant advertising money it was making from its homepage.
Uncluttered site is a good idea but a website should not be treated like windows which presents you with icons on startup.Its a bad user experience where in homepage is more like a puzzle.