Comments on: Burrp gets into print, launches New Year Gig Guide

By: amit

amit — Fri, 02 Oct 2009 06:36:38 +0000

Yes, you are right Abhaya..

By: Abhaya Agarwal

Abhaya Agarwal — Fri, 19 Dec 2008 20:27:15 +0000

If I correctly understand, this one is as part of Infomedia Guides and not an independent publication. AM I right?

By: Deepak Seth

Deepak Seth — Fri, 19 Dec 2008 18:08:21 +0000

@Neeraj Singh: Nice speculation. But let’s just leave it at that. Though I sparingly use the burrp! sites, one thing is for sure that they have remained true to their focus on the lifestyle segment. Also, I do think they ARE the leaders in both their TV and local review domains. Time will tell who is right – maybe I am just naive.

By: Neeraj Singh

Neeraj Singh — Fri, 19 Dec 2008 14:56:40 +0000

I am not so sure.

It seems like burrp is in a hurry. They keep moving into various vertical without establishing themselves as the big player in one vertical. As you mentioned on each vertical they hit the ceiling and then they diversify. It all adds up in the cost.

With all the verticals they have been operating on, their cost of operation will be hitting the roof. It would be interesting to see how they will bring return on investments for their VCs.

I applaud their effort but it seems they are too fast on the move for their own good.

By: Sham

Sham — Fri, 19 Dec 2008 11:22:27 +0000

the whole experience of giving web presence to the user will fade away if it’s done this way. I mean the very fact that you presented info online is that print media is not so cheap when compared, but if you are making good money over there…why not.

By: Gifts to Bangalore

Gifts to Bangalore — Fri, 19 Dec 2008 10:05:05 +0000

In fact it’s a great move.Thanks there and Wish you all a Happy Christmas n New Year eve beforehand.

By: Raj

Raj — Fri, 19 Dec 2008 09:12:10 +0000

This looks interesting. Why stick to online when it is not producing results and may be offline magazine is the actual market for this kind of service. Looks like a good move to me.

By: Suresh

Suresh — Fri, 19 Dec 2008 08:55:19 +0000

In fact have heard they have a slew of print products in the works as this may have just been a great testing ground for them. Also have heard they have got a TV program lined up. They may just become the next full-fledged niche lifestyle media company. Quite amazing if you see where they began from.

By: blootics

blootics — Fri, 19 Dec 2008 06:11:50 +0000

thats really interesting.