Google India Launches Landmark based Driving Directions for Maps

December 16, 2009
By sinha

Routeguru was the early entrant in landmark based driving direction service and while, several other companies followed (like Yahoo) the ‘route’, none of them were able to create a useful service (all of them had a regional strength and lacked pan India presence).

Google took the UGC approach earlier (with Map Maker) and even launched driving directions service, few months back. The company has now launched landmark based driving service (and also included navigational landmarks on mobile phone), which is primarily driven by the data collected via map maker service.

This effort was possible thanks to the large amount of landmark data that users like you contributed through Google Map Maker. Our new algorithm determines from available signals, which of these landmarks are most useful for navigation, based on importance and closeness to the turns that you’re making. We now combine landmark data, counted turns ("the 2nd right"), intersection names, and road names, and try to use whatever information is most relevant and useful for the direction you’re heading in. – official blog

direction-lm-ex[1] Give Google’s landmark based driving direction a spin and share your feedback.

Also read: Review of Navteq India Maps | Reliance Launches BigMaps on it’s GSM network

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               About the author - Ashish Sinha is a Startup Mentor/Product Strategy Coach, and the founder/chief editor of pluGGd.in. He has launched/managed couple of products (consumer as well as enterprise) in US and India, and now consults with startups/small businesses on their product/media strategy. He can be reached at: ashish (at) pluGGd.in [+91 98452 06443]

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3 Responses to “ Google India Launches Landmark based Driving Directions for Maps ”

  1. Arvind on December 16, 2009 at 10:45 pm

    I liked RG service a lot, but Google has its own way… really tough for enterprneuers these days..:(

  2. [...] to Google Maps Press Trust of India Tips for Searching Google Maps eWeek pluGGd.in – Washington Post – ElectricPig.tv – Phandroid.com all 27 news articles » Email [...]

  3. Rohan on December 17, 2009 at 12:05 am

    quick question – for all its great usability, is google maps really accurate?

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