sinha | July 11th, 2009 | india internet

Moster has partnered with DishTV to offer job searches on DishTV.  The service, available for free to all Dishtv subscribers, will enable job searches on parameters such as location, industry and experience. Subscribers can also get information about Monster’s career services, such asRésumé Writing and Résumé Blaster (via).

The service is primarily search driven, and doesn’t completes the loop – i.e. you cannot apply for a job using the service (since DTH set top boxes cannot offer return path (though Airtel is working on this technical challenge).

This is quite a logical route for classified businesses to reach out to a wider audience (earlier shaadi partnered with Zee DTH) and we did suggest job portals to go DTH way.

Having said that, most of classified services on DTH fail to provide a ‘wow’ experience, because of technical challenges posed by DTH STBs, i.e.

• Limited storage
• No return path, i.e. 1-way communication. One cannot send back data to the server.

Most of DTH apps are banking on the future innovations – especially on the 2-way communication and these apps are more of an exploratory implementation by the companies.

What’s your take?

Recommended Read: Homeshop18 – Key statistics and Numbers to Know

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• Telcom Roundup – Reliance to form JV with Alcatel-Lucent, MTN Bid, Dish DTH offers free set-top boxes..and more
• Windows Live partners with NSE and BSE

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         About the author - Ashish Sinha is a Startup Mentor/Product Strategy Coach, and the founder/chief editor of pluGGd.in. He has launched/managed couple of products (consumer as well as enterprise) in US and India, and now consults with startups/small businesses on their product/media strategy. He can be reached at: ashish (at) pluGGd.in [+91 98452 06443]

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