No IPL for News Channels – Who Wins? YouTube

News Broadcasters Association (NBA) has just announced that they will not cover any news related to IPL, owing to the IPL media restrictions.

IPL Media Guidelines

Earlier, IPL issued guidelines stating that TV channels can use up to 30 seconds of fresh footage per bulletin, while websites are not allowed to broadcast any of the match footages, archived or deferred.
Also, News channels are not allowed to show match footage surpassing 120 seconds per match, with a cap of just seven minutes of footage for the entire day.

Youtube/Google Grabs IPL Rights

Youtube Google India IPL Rights

The renewed guidelines also demand a minimum delay of 30 minutes from the live telecast against just five minutes in 2008. –via

Also Lifestyle and Travel magazines have been barred from carrying anything about the IPL. As per the new guidelines only “bona fide magazines” and “bona fide websites” can use still photographs.
According to the IPL guidelines, a “bona fide magazine” is the one whose business solely concerns the provision of news to the public and not marketing.
On the other hand, a “bona fide website” means an official on-line website version of a printed newspaper or sport-related magazine, a bona fide news media website or any other DLF IPL-approved website displaying text, data and photographs for editorial use only and not for any commercial purpose or commercial use. – via

If this decision is not revisited, millions of viewers will be deprived of watching the match.

Good for Internet and hopefully this can drive broadband adoption in India, as you can watch IPL on YouTube.

What about IPL? Well, its time they start calling themselves India Pai$a League.

What’s your opinion?

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  • comment(s) on No IPL for News Channels – Who Wins? YouTube

    3 Responses to No IPL for News Channels – Who Wins? YouTube

    1. Sheetal says:

      I think the only reason for this is to avoid more controversy over the IPL issue. As it is a hot cake for media and others. I feel its not at all a bad decision by IPL committe to publish these guidelines.

    2. Setu Garg says:

      Totally agree. I can understand that they want to milk the hype and craze. But this beyond insane.

      I mean at the end of the day, its just sports. Unless they have fixed all the matches already.

    3. Pradeep says:

      IPL bodies and Setmax have full right to put such guidelines. The so called news channels, at the end of the day don’t just publish news, but tele casts news like a CHITRAHAAR.. kind of remixed version of news.

      They have full right to do it..