Guerilla Marketing is easier said than done.
TringMe, recently had an ‘aha’ moment @ the recently organized Adobe RIA summit – the startup saw great traction from the audience and the the ‘wow’ moment came when they distributed their business card – which had the complete actionscript source code to make a worldwide call using TringMe APIs (image below)
Audience queued up to take a look at their card! And guess how much they spent on this?
Rs. 200! (i.e. $4.4)
Cool. Isn’t it? Know of any other guerilla marketing strategy? Please share
super cool! i was there but could not get that since everyone rushed to grab that card.
Daaam Crazy. This is first time i have ever seen on b-card
It’s a cool concept but the execution is less than perfect. Still, props to them trying something new.
“What an !dea Sirjee” lolz …but on a serious note,really gr8 sense of marketing implemented
Hehe.. good one!
I remember seeing something similar by the SWX guy – http://swxformat.org/85
definitely worth giving the mention ! Makes sense to get people to try out the API and in turn use TringMe !! Hats of to their marketing guy for doing something different and worthwhile !
Interesting idea, but absolutely shitty comments in the code. It certainly appears that he’s from the “i = i + 1; // add one to i” school of comments.
impressive idea. Why they do not have any name on the card?
This is really cool !! Short and sweet – conveys the point.
Really nice ! More than anything else it shows the DNA of the company.
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cutting to the chase! using every inch of business card for marketing..thats cool
regards,
Rajamanohar
http://www.hexolabs.com
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