Circle of Life

September 21, 2008
By sinha

A wants B, B wants C, C wants D and D..?

D wants A.

That’s circle of life (and wheel of fortune). Watch this interesting ad


Kailash kher’s tauba tauba had a similar concept, but story telling in 90 seconds is not so easy.

What’s your take on this ad?

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12 Responses to “ Circle of Life ”

  1. Prashant Singh on September 21, 2008 at 3:31 pm

    funny . Thanks for posting

  2. prt on September 21, 2008 at 4:30 pm

    This is my favorite ad… really meaningful n funny….nicely done..

  3. Gagan M on September 21, 2008 at 5:20 pm

    amazing ad. Seems the song is from some old hindi flick, possibly a Kishor Kumar and RD Burman combo.. check out the beats in the background.. classic RD. Does anyone have a clue which film?

    • Vinuta on September 21, 2008 at 7:26 pm

      Its definately a gud one, with good cathcy music to pep up!

  4. Reliance Insider on September 21, 2008 at 11:23 pm

    Shaan’s song Tishnagi is on the same lines… In fact it also shows some similar incidents.

    Check it out http://www.youtube.com/watch?v=usI268r7e1E

    Cheers!

    • Gagan M on September 22, 2008 at 12:08 am

      yeah.. checked Tishnagi.. same theme of the ‘circle of wants’. Do check Tauba Tauba from Kailash Kher http://www.youtube.com/watch?v=P7SoyDJ2jxc
      Same theme. But i still cudnt find the source of this ad jingle. m sure It HAS to be some RD Kishor song .. Check out the ‘hey hey hey’ in this jingle b4 ‘chaand k saath chal’.. thats what Kishor used to do.

  5. Yusuf Motiwala on September 22, 2008 at 12:04 am

    :)

  6. Sri on September 22, 2008 at 5:45 am

    Ashish,

    Oh what an Irony. I just flew back from India last night. Am still reeling from the amazement at actually witnessing the growth that Ive only been reading about, Long story short, this was one of the ads that really caught my eye when I was down there. Just another example of how Indian ads are actually really really creative at targetting the psyche of every niche within the indian market…

    man thats the place to be!!!

    Cheers
    Sri

  7. [...] Circle of Life (Max New York Life ad) [...]

  8. SAMEER on September 22, 2008 at 9:38 am

    hi, this ad is meaningful of all ads displayed. Congrats designers!

  9. Rahi on October 30, 2008 at 11:12 am

    Not exactly my favourite, but even i appreciated the way this ad has shown that everyone needs something. and the best is how they have integrated it with their tagline and their concept – karo jyada ka irada

  10. shilpa on February 16, 2009 at 9:51 pm

    I want to download the audio of this jingle of Max New York Life – Kar Lo Jyada ka irada, how do i do that. This add is just too good. Its just simply great.

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