We have been hearing ‘some’ rumours about Amazon acquiring InfiBeam to enter the Indian ecommerce space.
Leaving the rumor aside, InfiBeam’s new logo/interface speaks of a potential dance:
The site interface also imitates Amazon’s interface, color by color (does that remind you of Baazee/eBay deal?) and the rumour that we have been hearing is still at a ‘high’ level.
InfiBeam started with automobile segment and later expanded into mobile/electronics/lifestyle products. The company acquired Picsquare, in order to enter the gifting space.
Amazon’s India Connection | Need For Speed
As per regulations, foreign companies cannot enter into retail business directly (they can engage in B2B trading though) – and that’s precisely the reason why you won’t see Yahoo Shopping/Amazon running their operation in India.
FDI up to 100% permitted for e-commerce activities subject to the condition that such companies would divest 26% of their equity in favour of the Indian public in five years, if these companies are listed in other parts of the world. Such companies would engage only in business to business (B2B) e-commerce and not in retail trading
If you look at some of the successful ecommerce startups in India, many of them have an Amazon background (InfiBeam founder was part of Amazon M&A team, by the way) and all of these startups (like Flipkart/Pustak) are in a way, building an Amazon in India.
So why would Amazon let go of the great Indian opportunity?
While we don’t know the details of a potential deal between InfiBeam and Amazon, the logo and the entire site interface does make an interesting story!
What’s your take? Got inside scoop?
Recommended Read: Analysis of ecommerce industry in India.
FYI -this logo has been around since the launch. The post is more about the rumour that we have been hearing
Nice catch Ashish, get us some more inside stories like this.
Am I seeing Indian Techcrunch in making (+ more than that)?
Rajeev
r u serious…? TC doesn’t even compare these days. twitter twitter twiteer…nothing more from TC.
pluggd.in has been awesome lately. Ashish, Manish, Naman, Arvind and guests bring in rocking opinions that are simply awesome.
Great analogy….
I don’t see cars, site appears like Amazon’s India version.
Amazon is different from Infibeam. Infibeam people has copied the colors and interfaces of Amazon. Amazon.com is the leading website in online shopping from many years. Infibeam just entered market to gain reputation easily as if they are a part of Amazon. Thats how they impersonated every thing on Amazon.
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I THINK AMAZON IS FUNDING TO INFIBEAM,,INFIBEAM IS NOTHING BUT THE AMAZON.AS INDIAM RULES NOT PERMITTING AMAZON DIRECTLY,THEY ENTER THROUGH INFIBEAM NAME
Infobeam has also copied the amazon kindle or they re-branding the amazon
Definitely there is something cooking , I Guess
Ruhuk – bang on target….
Nice Observation.. but it may be a co-incidence or may be infibeam has not bothered to come up with a new UI and rather use well tested UI of Amazon
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