IndiaTimes has redesigned its homepage. Looks like redesign is the only answer that media biggies find to address the stagnant growth. The redesign seems to come form “Rediff did it, so even we should try it”, herd mentality.
Here are some features of the new design:
- The look and feel has more white into it.
- All the NEW tags have gone, thankfully.
- The text to background color contrast has diminished.
- All the element are mostly same except a time based browsing element.
- They are announcing ”India’s Largest Music Store”, very soon.
And it has gone into Beta.
Its tough to say whether the traffic will be affected or not as only the homepage has been redesigned. But this will surely get Indiatimes some backlinks and give their PR a boost.
What do you think of this NEW design? Do you bother?
[Naman is a startup enthusiast and has worked with couple of Indian startups as Product Manager. He writes at The Inspire Blog]
Yaawwwwwwwwn
Long time ago I tried to open the indiatimes webpage and Google Desktop alerted that the site you are trying to open is infested with malwares and since then I have never bothered to open it….To be frank none of the indian bigwig portals have the appeal nor the content to be glued to them!
Indiatimes is still at No. 10 in India according to Alexa. So may be we are not the target audience. They anyways wont earn much from us as we do not click on ads.
The rest of the India seems to like it and that is more important for them. Pageviews is a more respected metrics than reader involvement i guess. May be the quantity matters not the quality when it comes to audience.
Interestingly, you forgot to put a link to Indiatimes!
Was this intended? Perhaps, you didn’t want to send any iota of your traffic to Indiatimes!
Even if we push our entire traffic to Indiatimes, it wil be a small %age of the their traffic.
Please be a little less cynical – many a times, authors (can speak for all bloggers) do not link to bigger site (like Goog/Yahoo etc..as these are known brand names)..and none of this is intended.
Peace.