iXiGo has launched a new feature to compare OTA results with their own and has boldly enabled India’s first airline-OTA comparison paradigm.
While searching for the cheapest flight, you can also select the OTA and iXiGo will open a new window displaying the search result from OTA’s website.
Now why is this a big deal?
Because iXiGo needs to be damn confident about it’s own search results and I guess, there is no better way to say this than by giving a real time comparison with competitor’s data.
What’s your take?
By the way, iXiGo plans to add hotel search to their portfolio by next year.
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tags: ixigo
Kayak, arguably the best in the meta search industry – launched the same functionality very recently; so it seems inspired by that. its a pretty smart move – and is probably the best way to monetize traffic. TripAdvisor has been doing it for many many years and so is google. As you pointed, there is some risk of brand dilution, but i am sure the money they make from it trumps it.
Good move!
iXiGo is an awesome product, but a feedback for the team – they need to improve the result page. its VERY crowded and I get lost with the resultset
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Seems this option is not available now on the website.I tried hard to locate.