By sinha on 8, December, 2008 | Channel: Indian Telecom Industry

Africa/Middle-East markets lucrative for Indian VAS Players

Indian VAS players are eyeing Africa and Middle East, as operators in these countries charge a mind-boggling 250 times more in these countries compared to India – and have better rev-share deals with content companies.

“Services typically aimed at enriching livelihood and enhancing lifestyles – mBanking, mRemittances, SMS-based information, entertainment-based services and tailor-made initiatives for rural markets -are being offered in the new markets.” – ET

Though the Indian market is not different from African/Middle east market, the big difference is that operators are fairly easy on revenue sharing- and Indian VAS players (as well as few ad networks) are using their Indian experience (of content creation) to tap these markets.

 

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    • comment(s) on Africa/Middle-East markets lucrative for Indian VAS Players

    2 Responses to Africa/Middle-East markets lucrative for Indian VAS Players

    1. rajamanohar says:
      December 8, 2008 at 4:36 PM

      Hi Ashish,
      I have been listening to this news for a longtime. It would good if you provide us with some Statistics/ Report to support the info ?

      regards,
      Rajamanohar
      http://www.hexolabs.com

      Reply
    2. Uttam Pegu says:
      December 9, 2008 at 1:49 PM

      Hi,
      My friend just got paid off in Dubai, he was in SMS VAS.

      Reply