Bharti to soft-launch it’s DTH Service
Bharti is planning to soft launch it’s DTH service in the first week of October (once FIPB approval comes through) – government had earlier asked Bharti group to seek a separate FIPB approval within three months for it s upcoming DTH services – source
DTH Market Size
- Current user base stands at ~6.5 million (total TV household in India ~124 mn)
- By 2011, the DTH subscriber base is expected to grow to 25mn
- Key players include DishTV, Tata Sky , Sun Direct and Reliance.
- DishTV claims 50% market share and aims to add five million subscribers by March 2009
Earlier, Reliance launched it’s DTH service in the month of August and is targeting 40% of the market in the next 12 months.
About the author - Ashish Sinha is a Startup Mentor/Product Strategy Coach, and the founder/chief editor of pluGGd.in.
He has launched/managed couple of products (consumer as well as enterprise) in US and India, and now consults with startups/small businesses on their product/media strategy. He can be reached at: ashish (at) pluGGd.in [+91 98452 06443]
[...] Ashish | Oct 07 2008 | Indian Telecom Industry | Email This Post After all the speculation, AIrtel has launched it’s DTH service (branded Airtel digital TV, will go live by October [...]
Presently, I am working with “Reliance Bigtv” as a “Sales Executive” in North Bengal.I handle to “DSA” & “Reliance Web World Express”.
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