MoneySaver – Discount Coupons for your Shopping Soul
MoneySaver is a Delhi based startup that offers discount coupons in categories like Lifestyle, Retail, Dining, Travel & Entertainment etc. 
In order to avail MoneySaver’s offers, one needs to buy the copy of coupon book (costs Rs. 399/). Each MoneySaver book comes with a registration card. You need to scratch the card and SMS registration code to 09870 900 900. Your mobile phone gets registered and you are all set to receive shopping discounts/coupons.
MoneySaver has tied up with local merchants (currently available in NCR only) and wherever you see "We accept MoneySaver" sticker, you can sms the brand keyword and MoneySaver will send you the offer coupon code.
Apart from consumers, MoneySaver is also targeting
Fundraisers as well as Corporates. Corporates can distribute MoneySaver coupons as part of employee benefit programme and Fundraisers can use this as a tool to distribute coupons to supporter of the cause.
What’s really interesting about MoneySaver is that they are collecting their own deal and not really aggregating (unlike the typical web2.0 startups!). Having said that, what’s not interesting is the following:
- Why coupon book? – If it’s all about the scratch card and mobile registration, there are several other ways one can distribute that. And isn’t book distribution process quite lengthier, as most of the offers have validity timestamp and I presume book coupons will lose their value after a certain point (the site says 7 months)?
- Discount % - I just checked their BookMyShow discount and interestingly, I get a better offer from the BookMyShow site!
Point I am trying to make is that MoneySaver can get away with book coupon distribution and ease out the process. As far as shopping is concerned, users have no loyalty to any brand or coupon service, and the fight is to have a presence "right there" when the user is making that purchase.
Infact, most of the discounts that a typical users avails are not the ones with max. discount percentage, but are the ones that are easily available – and MoneySaver is building a usage barrier by expecting users to buy the book.
There are other startups in this domain – OffersForShoppers and the recently launched open2save, that have an easier way of distributing the discount coupons.
What’s your take on MoneySaver?
About the author - Ashish Sinha is a Startup Mentor/Product Strategy Coach, and the founder/chief editor of pluGGd.in.
He has launched/managed couple of products (consumer as well as enterprise) in US and India, and now consults with startups/small businesses on their product/media strategy. He can be reached at: ashish (at) pluGGd.in [+91 98452 06443]
i am really scared of startups who believe that junta will buy their product, idea w/o seeign anything..
why do they need ppl to buy their book? cant they do web authentication for mob number?
btw – their UI is quite coool….nicely done!
Where do I get the Rs.150 gift voucher on bookmyshow without buying MoneySaver? I can’t seem to find it.
buddy u get the entire ticket free if u purchase thru’ icici or deutche
buy 1 get 1 free offer you see
ICICI is a buy 1 get 1, not a free movie ticket. Deutsche doesnt want to give me a card it seems!
I don’t think moneysaver requires you to have a specific card to get the free movie ticket…so its definitely no strings attached…now, if only these guys were in bangalore
cool product I would say
@Ajay and others – Point behind raising comparative pricing was not to really say moneysaver has lesser discounts et al (btw, if icici is giving 1 free with 1 buy, isn’t that a good option?)
Anyways, the qn. I have raised is for moneysaver team to really understand that ppl dont care about brand loyalty etc, and one needs to have a presence – RIGHT at the point of sale.
Having a book to buy the card is somehow an alien concept to me!
but that’s just me!
“Having a book to buy the card is somehow an alien concept to me!”…what does that mean?
I thought you buy the book and get the card with it…
to be completely honest, these mobile or online coupons are totally alien to me…I actually like the fact that there is something in front of me that I can flip and take a coupon out of and use…but then again…as Ashish said…its probably just me
Ajay – I meant the opp., i.e. Buying a book to get the card
Anyways, these are user feedbacks and should be taken as-is.
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/davey
MoneySaver is totally a bullshit. I am in delhi and since past 2 weeks I am constantly trying to book movie tickets by Bookmyshow.com. I contacted the customer service of Bookmyshow and they said there is some technical problem and it will get fixed soon. What is a kind of technical problem that can not be fixed in two weeks. Actually the problem is that bookmyshow site does not support the WinPin provided by MoneySaver.
My 400 INR is now in Dustbin.
Please beware of these money sukkers.
Mayank Jha
Guys i agree that Moneysaver is absolutely a useless thing…why should we pay when everyone is offering coupons free of cost! check out a company http://www.valklub.com i read about them in Midday, great offers and all free..avoid moneysaver.
[...] in India? The answer is none. At least not that I am aware of. There is a deal aggreagor called MoneySaver which offers discount coupons, but that’s another story which we will check out [...]
[...] space and the only thing that works here is speed of execution and ease of access (for instance, MoneySaver expects you to buy a book which will have discount coupons – quite a [...]
These people are cheats and frauds. Specially Kunal Bhal and Rohit Bansal, with office located in Mansarovar Garden. There are using the names of top institutes as there educational qualification and tying up for various services. Then running away with there money. The companies associated with them as shwn on there website, should be aware.!!!!!!!!!!!!!!!!
i want to apply for any job opening plz revert me ASAP.
Interesting views.Thanks for sharing. Anybody deal with 123loot.com? Seems like they offer deep discounted weekend deals and you only pay when the item arrives.
I just bought a new Targus bag they put last weekend. It was quite cool and delivered on time and a great value for money
I just bought a new Targus bag 123loot.com put last weekend. It was quite cool and delivered on time and a great value for money
we are one pvt ltd. mlm company from pune. We want discount coupans for our members as bulk quantity can you provide the for all our member plz. give us your contact no. & office address for fiurther camunication
You can contact me on my mobile i.e 09953555919,kindly revert back with you mobile number
we are one pvt ltd. mlm company from pune. We want discount coupans for our members as bulk quantity can you provide the for all our member plz. give us your contact no. & office address for further camunication