Comments on: MithaiMate – Sweets@ Your Doorstep

By: rajiv

rajiv — Mon, 04 Oct 2010 09:26:21 +0000

good sweets are offered by many sites but for sweets and chocolates chocolates i prefer http://www.mithaimaid.com

By: Nisha

Nisha — Sun, 26 Apr 2009 15:53:51 +0000

i have been sending sweets to my home through a website called http://www.shreemithai.com for years… guess they are based out of madras , pricing is also cheaper compared to online stores.

By: Shashank

Shashank — Mon, 13 Apr 2009 14:41:47 +0000

Thanks a lot guys for checking out mithaimate. We appreciate the feedback posted out here and will look into it soon .

By: Rooney

Rooney — Sun, 12 Apr 2009 01:22:04 +0000

Excellent niche idea ! Seems to have a great potential in the Indian context …

By: Ashish

Ashish — Fri, 10 Apr 2009 05:16:33 +0000

Ankit – I meant SEO. If you look at the bidding rates for queries like ‘send sweets to india’ it’s quite high. Cos liek infibeam are purely playing a SEO game and that’s the discoverability (unless you have the money to burn into SEM).

By: Ashish

Ashish — Fri, 10 Apr 2009 04:53:30 +0000

Awesome! I wasnt aware of this. I am sure mithaimate guys need to worry about this!!

By: Rishi

Rishi — Thu, 09 Apr 2009 16:38:02 +0000

Don’t know if this site is associated with Amul or not, but if it isn’t, I see a future trademark infringement case against it. Mithai Mate is a brand of Amul (http://www.amul.com/cooking-mithai.html)

By: chica

chica — Thu, 09 Apr 2009 10:47:25 +0000

Okay.. I wrote a long comment and lost it.. anyways.. here’s the gist of it.
Online services like these mostly have big players in it like Rediff and a few others.. What I don’t like about them is the clutter.. since a lot of things are sold on them. Its nice to have niche websites like these.
They should definitely incorporate some Web 2.0 elements like consumer feedback on the items. For outsiders, it would be nice to know which vendors and which items are well liked.

By: Ankit

Ankit — Thu, 09 Apr 2009 08:29:41 +0000

I absolutely love the idea. And I somewhat disagree with you Ashish of its being a pure SEO game to start off. Maybe if you are talking SEM, it makes sense, but for SEO they will require at least 6 months to build any keyword relationship with Search engines. And besides how many people searches “kaju ki barfi”.

They need to do following things, and I am sure they must be already doing or planning them.

1. Get onto SMS/Mobile.
2. Get more sweet shops.
– a. Get as much variety.
– b. Reduce delivery time as much as possible.
3. Get onto Facebook and Orkut. Just think friends sending mithai to each other on Faceook and Orkut on special occasions.
4. Create some viral campaign for initial traction, maybe letting bloggers install a button, through which blog readers can send blog authors mithai through their service.

And one more thing – I loved about them is that they use PAYPAL. This is something many Indian startups offering products can learn from them.