Exclusive: RouteGuru launches On the Go SMS Service

April 8, 2008
By sinha

Caught in the middle of nowhere and don’t know how to find driving directions to your destination?

Try out RouteGuru’s newly launched sms service.

RouteGuru has launched SMS based routing service – “On-the-Go (SMS)” – to find driving directions while you are on move.

SMS format: rg source-location-name to destination-name (send to 56767)

You’ll receive an SMS within 30 – 60 seconds with detailed directions containing following information:

  • Major roads, landmarks, points of interest etc.
  • Left/ Right turn information.
  • Total distance of each landmark from the source location and hence the total distance between the two locations.
  • Approximate Auto-Fare.

The service is currently available in NCR/Delhi region.

If you are from Delhi, do give this service a spin and share your feedback

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               About the author - Ashish Sinha is a Startup Mentor/Product Strategy Coach, and the founder/chief editor of pluGGd.in. He has launched/managed couple of products (consumer as well as enterprise) in US and India, and now consults with startups/small businesses on their product/media strategy. He can be reached at: ashish (at) pluGGd.in [+91 98452 06443]
  • Mahavir. D
    Source :
    --------
    D. Mahavir
    No.4, 4th Cross Bhavananthiar street,
    Sembakkam,
    Chennai- 600 073
    Tamilnadu,
    India.
    Mobile : 9790831964
    E-Mail : d.mahavir@yahoo.co.in

    New Technic to send directions to sms
    -------------------------------------

    Here we describe a new technic to send directions
    to sms.

    You have to specify how many turning you have to skip...
    Then specify what direction you have to turn...

    For example, What this means...

    12,U,3,L,3,R

    Here first skip 12 turnings...
    Then make a U turn...
    Then skip 3 turnings...
    Then turn left...
    Then skip 3 turnings ...
    Then turn right...

    Easy!!!
  • Good find Nilesh! The picture instead can be used for LBS advertising :)[i.e. dunno where you are? Lost? - Try out LBS app!! Tang tadannnn } :D :D
  • The picture used does not go well with the story. The person needs to know "where he is" in order to get direction to the destination. ;-)

    Just nitpicking.

    cheers
    nilesh
  • Karthick
    @Amit: Look around you. Unless u r surrounded by geeky techies who carry iphones and latest nokia nav. phone (wich is very cool), many dont use anything more than sms. we guys constantly think every phone is gprs connected, java enabled, mms supporting, etc. wich is not the real case.
    Services like this should be built bottom up... first make people use it, then we can make them use gps and stuff.
  • hey amit
    look forward to your feedback (and am sure even routeguru guys would want to get a candid feedback on the launch).

    IMO, the challenge that I see is lack of good (quality+quantity) data of local businesses on gps. The data needs to go thru' cleanup and what comes out is too small to launch an app!

    Mapmyindia already has a navigational product, so does Nokia
  • Looks useful. Will try it out when I am in Delhi over the weekend. I wonder why isn't anybody thinking of building a mobile app using GPS data or even mapping google or yahoo maps.

    There is a nokia phone that has a navigational facility. May be Nokia can package it as executable file that can be downloaded at a one time fee and then run on various Mobile OSes.
  • Ashees,

    This is Interesting and useful ! I tried to send sms for delhi, and ( i never gone to delhi) i think its useful !

    you know i am brainstorming on simillar stuff for mumbai !

    -Raxit
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