i am not an employee of mouthshut. i guess u r an employee of brandadda ….

keep in touch.

forgive me if my question in some way hurts you.

- bala

There are not too many companies that are interacting with consumers online today, but we believe that any company that does not significantly involve consumers in a dialogue will be less competitive in a world where consumers are becoming more and more influential. There are some symptoms of this change. See mystarbucksidea.com. There are also countless articles on the web about Social media marketing.

The goal of Marketing is to meet the needs of Consumers. Traditional marketing has involved the consumer only peripherally. That will not work in the future.

BrandAdda is for both Companies & Consumers – that is the only way today’s monologue marketing can turn into dialogue marketing.

Market Research – that you identified – is one way that Companies can learn from consumers, to become better. There are other ways. We have to be sensitive to what works and what doesn’t work and refine the strategy as we go along.

Yes, you can find each of the tools somewhere on the internet. But tools combined with a specific context & purpose is a different story. In other words, you can find the ingredients of BrandAdda all over the internet, but its the recipe that counts, and we sincerely hope the recipe creates something tasty for the audience – if not, we’re ready to try new recipes .

thanks!.

tell me one thing. how many companies are there that is willing to ask consumers online? i assume that they have some thing called marketing research team. they would do that right. is brand adda trying to be like that?

the tools u have mentioned are all common on the Internet. what is that i cannot get from other sites like mouthshut, i can get it from brand adda as a consumer? is it maininly for consumer or companies?

Abhaya
http://pothi.com

BrandAdda is closer to getsatisfaction that it is to epinions / mouthshut. Whether BrandAdda is inspired by getsatisfaction or not is a matter of speculation – we know it is not, but that won’t stop the speculation anyway. Multiple people having similar ideas is not that uncommon..

Facebook brand/product pages are perhaps the closest overall.

We have addressed these questions in our faq (brandadda.com/faq).

Back to your question about getsatisfaction. What is great about them is that they have a singular value proposition to consumers and to companies. Customer service is the core value to both. With BrandAdda, we experimented with coming out with the other extreme – provide a wider set of value propositions to both. That may or may not be a good thing. We’ll find out in the course of time. We do have another effort going on – around a product that provides a singular value proposition to consumers and companies (no, it isn’t customer service ). We’re a tiny team and unfortunately that stretches out the release timeline. Anyone interested in joining us? .

thanks

Tej

one major difference:
range of tools available on brandadda: polls, ratings, q&a, discussion forums, promotions, ads, polls on ads, photos, videos, doodles, ambassadors..

Many people do conclude on first glance that BrandAdda is a “product review” site similar to epinions or mouthshut… perhaps BrandAdda needs to improve its messaging.

Thanks for your feedback Balachandar.

BrandAdda is more like mouthshut in functionality and stuff. only difference is i see the UI. even mouthshut is also a self expression site for consumers.

The difference between BrandAdda and product review sites such as MouthShut has been addressed in the FAQ (brandadda.com/faq). In
a nutshell, BrandAdda is a self-expression site for consumers, and aims to promote active dialogue between consumes & companies.

Totally agree with the real-time news part…. its on the list.