PringOO – Print/Design your imagination!

January 7, 2008

By sinha

PringOO is an interesting startup that is attempting to break into the “almost” crowded design marketplace by being seller friendly.

Few nifty features of Pringo (as Jai, co-founder puts it):

We give freedom to seller to set their percentage commission rather than restricting to a particular figure.
We allow sellers to establish their free online shop customized by selecting one of the templates available. ( We are adding more)
Sellers can make their design editable for buyers (That means buyer can further customize a seller’s existing design for himself/herself)
Seller can publish a single design on more than one products, rather than being limited to only one.
Buyers can create their design by uploading their photograph, or selecting an image from pringOO clipart or from their image gallery. As well as adding their text message.
We offer shipping and no tax. But for expedite shipping we charge extra.

Unlike companies like Myntra, PringOO’s USP lies in giving freedom to sellers to set their percentage commission (Myntra has a flat commission structure of 10%, while with PringOO you can get max commission till 25%).

Essentially, Pringoo sets the base price and Market price is calculated as Base price + seller’s commission. So, if you are a niche seller, you can charge more and even otherwise, you can experiment in the market.

Give Pringoo a spin and share your comments. Honestly, of all the ideas that are copied from the west, these are the ones which have been applied very gracefully in India (fyi: cafepress is the daddy site of all these t-shirt design ideas)

By the way, from where do you purchase such “cool” t-shirts? – Webvastra? Myntra? DilseBol? PringOO or the local shopping mall?

I’d love to know.

Aside, Gnome.in is another portal launched in similar category.

tags: pringoo, myntra, webvastra

Tags: pringoo

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Nishant on January 7, 2008 at 8:58 am

Well..you asked the right qn and I dont buy anything from these sites. I actually end up visiting Forum or Bangalore central

Ravi on January 7, 2008 at 9:08 am

Good thing is that these guys are giving away free shipping…and prices seems lesser compared to myntra..
as far as webvastra is concerned, they shd redesign the site..somehow I dont like the site UI..(web1.0!)

Mahesh on January 7, 2008 at 10:03 am

Obviously from Local Shopping because i wanted to test, feel and watch how it looks on me.

Kamal Thakur on January 7, 2008 at 11:58 am

Local store. … But that doesn’t apply to everyone.
Site has few very good indicators of success as well as potential flaws that render its chances of success a little bit suspicious.
e.g. Site helps people earn.(Those who design)
Caters to a vertical demand.
But I don’t think this site is going to make a first visitor feel attached.
Primary focus should be on buyers and not sellers. Obviously you would say if there are no sellers how can you expect buyers to come. Now thats a kind of trade off. Only thing i mean to say is that site should be designed according to the buyer’s online behavior and neatly represent their second idea as well. Another advantage of doing that is to avoid unnecessary designs flowing into the website.
lets tell only those people who dream… imagine and design.
And they don’t need to display too much information on everything.

AND these are my personal views and kindly correct me if I’m wrong. I am learning yet.

Ashish on January 7, 2008 at 1:06 pm

@Kamal I agree that the local store doesn’t apply everywhere, but designers too have access to those production houses.

As Mahesh says, one would eventually want to try out t-shirts before buying (dont we do that, unless we are perfect bods )

Here is a biz idea – how about these guys tying up with local shops and selling their products? basically, all of these cos. are creating marketplace, but surprisingly, they are not in the market that most of us visit! (i.e. shopping malls etc)!

what says?

Kavita on January 7, 2008 at 6:20 pm

cafepress is a lot better than what these guys are doing…as far as indian sites are concerned, myntra is the costliest..

Kamal Thakur on January 7, 2008 at 6:39 pm

well i meant i use local stores. and same doesn apply to every1. ppl do purchase ..
but there shud be some additional value in it. like vast no. of designs.. choosing design of my choice will definitely make me think once bout purchasing online at the concerned site.
And yes tying up with local stores is a good idea in fact. They are not in the marketplace of choice. There are new possibilities…
– entry to same marketplace
– creating a new one
Thats what i meant. Local shops will be reluctant to have this much profit margin for their designs…

Gaurav on January 8, 2008 at 11:30 am

I used itasveer to send a few tshirts in India. I didn’t get much feedback about the cloth and printing, but the size was an issue. I ordered Medium T-shirts, but they were apparently larger than Indian medium.

Talking about Pringoo, I like the design. I tried to find their base price for sellers, couldn’t find it. So, I gave up on that.

I then tried to create a tshirt using their flash app. It is designed for designers only. They don’t let any random user to add multiple images or text. I wanted to create a myspace-page-like design, but couldn’t. While I was creating the Tshirt, the price increased (not sure once or twice). I, as a buyer wasn’t told why is the price being increased. Is it because I am using both sides for printing or I am using a multi color picture or perhaps I added text? I imagine it was because I wanted printing on both the sides, but they need to inform the buyer.

With free shipping, I think they beat itasveer by around Rs. 100, which is good. One can start a store on their site, but I would be interested in a service that not only let sellers put their designs on pringoo/myntra/itasveer/etc. but also sellers’ website.

sri on January 8, 2008 at 11:38 am

there’s lot of buzz been made within the printing industry……

yesterday i did see myantra guys posing the T shirts with Racial discrimination mark on the streets of bangalore

Guerrilla marketing

Saurav on January 10, 2008 at 2:01 pm

Yeah they did. The designs are actually available for sale on their website! http://www.myntra.com/shop/monkeybusiness

Kamal Thakur on January 10, 2008 at 11:33 pm

i feel lik reportin thez guys..
can i do dat.. this content is seriously bad…
height of racial descrimination

Ashish on January 11, 2008 at 7:19 am

@Kamal – what racial discrimination are you talking about? I didnt get you..

Gaurav on January 11, 2008 at 10:10 am

I think he is talking about Myntra’s designs posted by Saurav

sameer singh on January 11, 2008 at 10:50 am

I just a look at those myntra t-shirts and agree with Kamal – these are cheaptricks and put me off big time.

Just goes on show how everybody is desperately trying to make money out of Oz fiasco.
I wont be surprised if myntra guys start selling india flag undies..or nude pics in t-shirt…just goes on to show their unprofessionalism.

SHAME on them for behaving so badly! Myntra – you have just lost 1 customer.

Sahilesh batra on January 11, 2008 at 5:00 pm

I do agree with other that myntra has done this really bad and tried to do business using this trick. Those designs are so obvious and instead of real Indian spirit they are showing discrimination. This is not what we Indian wants to show…do we? never…

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